Blogs are a type of website used by individuals or companies for posting entries around any given subject. They are usually displayed in chronological order and usually contain links to sites or comments related to the subject being discussed. They can be used as personal diaries or as forums for discussing related subjects; with regular entries of commentary, descriptions of events, or other material such as graphics or video. These can be written by anyone and can gain massive followings online, e.g. Huffington Post had 8.9 million unique visitors in February, 2009.
How big can Social Media get?
Search engine optimisation companies often talk about the importance of good, unique content for search engines. This is also especially true for social media campaigns too.
Submitted by Dixon Jones on Tue, 09/06/2009 - 10:38
Design is not all about look and feel
You can be forgiven for not noticing that Receptional's website changed yesterday. It uses the same look and feel and the same content.
Submitted by Dixon Jones on Thu, 04/06/2009 - 12:53
In the Recession, how is online social marketing going to help you?
The current worldwide recession is undoubtedly having an adverse effect on marketing budgets and advertising spends for companies of all sizes, with many making substantial cuts a
Submitted by Anonymous on Wed, 03/06/2009 - 13:08
Online marketing in a changing economic climate
With banks being propped up with money, the amounts of which would support entire 3rd world countries for decades, it is a bit of an understatement to say we are living in uncertain time
Submitted by Matt Paines on Thu, 18/12/2008 - 10:15
Google dispels dynamic URL myth
For years,
for the purposes of SEO,
webmasters have had to compensate for the search engines' inability to index
dynamic (database driven
Submitted by Matt Paines on Thu, 06/11/2008 - 10:30
Matt Loughlin takes 4 hours to get to number 2 on Google
Receptional ran a search engine optimisationseminar for its new team members yesterday and Andy Langton (our CTO) led
Submitted by Dixon Jones on Tue, 09/09/2008 - 09:15
Is there room for branding in search marketing?
One of the first things I learned when I started working in online marketing, is that there are two
very different camps in the advertising/marketing world.
Submitted by Shimrit Elisar on Thu, 10/07/2008 - 09:15
Sub-domains or sub-folders and SEO?
The URL structure of your site is something you should be
putting some thought into. It shouldn't necessarily be a reflection of the way
your site is physically laid out (i.e.
Submitted by Shimrit Elisar on Thu, 19/06/2008 - 09:30
Getting people to link to you is not as easy as it used to be
As the
owner of a niche blog, I occasionally find myself at the receiving end of link
request emails.
Submitted by Shimrit Elisar on Thu, 05/06/2008 - 09:15
Will new regulations spell the end of grey hat SEO?
This month will see the introduction of new UK regulations: the Consumer Protection From Unfair Trading Regul
Submitted by Shimrit Elisar on Tue, 20/05/2008 - 09:30
Are You Connecting With Customers In Your Community?
When we were asking customers what they wanted to see from a new PPC engine like Microsoft adCenter back in 2005, one of the overwhelming themes for di
Submitted by Anonymous on Thu, 27/03/2008 - 10:15
Landing pages, landing sales
Writing in this blog last year, Matt Paines talked about the need for one's online marketing strategy to be more conversio
Submitted by Matt Paines on Tue, 11/03/2008 - 09:30
Microsoft PPC Research Uncovers Suprising Misconceptions Amongst Small Business Managers
Mel Carson is the Community Manager for Microsoft adCenter in Europe.
Submitted by Mel Carson on Thu, 29/11/2007 - 09:30
Mel Carson Biography
Mel Carson - adCenter Community Manager - Europe
Mel joined Microsoft the day the French adCenter pilot started back in the Summer of 2005.
Submitted by Dixon Jones on Mon, 26/11/2007 - 16:50
A long week in SEO
After last weeks shenanigans with Google, I cannot help but sit here and gloat. For us and our clients the latest update was not a significant disruption.
Submitted by Matt Paines on Mon, 05/11/2007 - 16:39
Twelve Tips for RSS
Really Simple Syndication (RSS) is a web distribution format that allows readers to automatically receive content, and thus lends itself to content that changes frequently such as news articles and
Submitted by Andy Langton on Thu, 04/10/2007 - 13:43
Bio: Matt Paines
Matt Paines is the MD of XSEO Ltd an SEO Company, he is also a Director of FeatureFeed Ltd a provider of bespoke news cont
Submitted by Anonymous on Wed, 25/07/2007 - 15:49
Marketers looking online
Online advertising is becoming an increasingly popular option among marketers.Research conducted by the Chartered Institute of Marketing (CIM) reveals that a rising number of firms are leani
Submitted by Anonymous on Fri, 08/06/2007 - 16:40
Google Checkout could be reasonable search marketing tool
Firms displaying paid search adverts using Google Checkout could be set to witness higher click-through rates, it has been suggested.Chief executive of E-consultancy Ashley Friedlein said th
Submitted by Anonymous on Fri, 25/05/2007 - 16:37
Personalised Google results could bring benefits
Moves by Google to offer personalised search results could be of benefit to both audiences and internet advertisers, an industry expert has suggested.Writing on his blog, Greg Linden claims
Submitted by Anonymous on Fri, 25/05/2007 - 15:11
User-generated content can boost SEO
Integrating user-generated content (UGC) can help companies boost their attempts at search engine optimisation (SEO), it has been revealed.Writing on Search Engine Land, Robin Nobles claims
Submitted by Anonymous on Thu, 24/05/2007 - 16:27
Social media cannot be ignored
Online advertisers need to become aware of the benefits making use of social media websites can bring, an industry expert has suggested.According to Jalali Hartman, director of strategy at M
Submitted by Anonymous on Tue, 22/05/2007 - 15:27
Marketers receive PPC guidance
Online marketers considering the use of pay-per-click (PPC) as part of their advertising campaign should approach with caution, it has been suggested.Writing on Promotion World, Monica Corra
Submitted by Anonymous on Tue, 22/05/2007 - 14:15
Focus is key to boosting SEO
Concentrating on the promotion of a small number of website pages is the best way to improve search engine optimisation (SEO), it has been claimed.Terry Detty, writing on Promotions World, c
Submitted by Anonymous on Wed, 09/05/2007 - 16:45
PPC can provide major boost to search results
Making best use of pay-per-click (PPC) is one of the most effective ways in which companies can increase their search rankings, an internet expert has suggested.Writing on his blog, online m
Submitted by Anonymous on Fri, 04/05/2007 - 16:32
Link building crucial in search marketing
Generating quality links is the most significant way in which to increase search engine rankings, it has been suggested.Writing on Freelance UK, Shaun Crowley claimed that popularity is the
Submitted by Anonymous on Tue, 17/04/2007 - 15:52
Microsoft to launch adCenter update
Microsoft will make an update to its adCenter available within the next month, according to reports based on "insider knowledge".A new version of the search marketing system will be launched
Submitted by Anonymous on Fri, 13/04/2007 - 15:01
Advertisers given SEO tips
Companies looking to increase their search rankings through search engine optimisation (SEO) may wish to ta
Submitted by Anonymous on Thu, 05/04/2007 - 17:06
Social media sites offer advantages for small businesses
Making best use of social media websites can be beneficial to those small businesses looking to increase online revenue, it has been suggested.Writing on Search Engine Land, Matt McGee claim
Submitted by Anonymous on Fri, 30/03/2007 - 17:07
