Online Advertising

The BBC have picked up on some research by the IAB on advertising revenues. (The industry's own "Internet Advertising Bureau".)

The current worldwide recession is undoubtedly having an adverse effect on marketing budgets and advertising spends for companies of all sizes, with many making substantial cuts a

Despite the gloom which appears to be engulfing High Street retailers recently the outlook for retail online is far brighter.

 Key benefits

In brief: Increase levels of targeted traffic and sales Develop new keyphrases Find which search keywords convert

One of the first things I learned when I started working in online marketing, is that there are two very different camps in the advertising/marketing world.

Search marketers manage search advertising. But since last year we've been encouraged by Google to use their system to also manage other types of adverts.

Mel Carson is the Community Manager for Microsoft adCenter in Europe.

Mel Carson - adCenter Community Manager - Europe Mel joined Microsoft the day the French adCenter pilot started back in the Summer of 2005.

Last week I had a very interesting debate with another marketer, who to spare his blushes I'm not going to mention here. The conversation went like something like this.

More marketers are looking towards the internet in an attempt to target audiences with their brands, products and services.According to figures released by the Online Marketing show, some 20

Yahoo!'s chief executive has announced the search engine firm is set to benefit from a global boom in internet advertising.Terry Semel told Investors.com that a number of new strategies the

Figures released by eMarketer indicate that brand marketers are increasingly making use of the internet in an attempt to target audiences.Spending on online advertising with an element of be

Google has announced details of a new tracking measurement for its AdWords facility.Under the Placement Performance report, marketers will be able to see the exact websites in which their ad

Online advertising is becoming an increasingly popular option among marketers.Research conducted by the Chartered Institute of Marketing (CIM) reveals that a rising number of firms are leani

Microsoft is the dominant firm in the British internet advertising industry.According to figures from Nielsen/NetRatings, over the first four months of this year the company saw its proporti

Google has announced plans to incorporate online advertising platform AdSense into its Maps service.Under the move, 'Mapplets' will display information such as building descriptions and phot

Amazon is to allow online advertising on its UK portal.

The majority of consumers are open to the concept of pre-roll online video marketing, new figures reveal.

Click-through rates are falling, new figures reveal.

By using web analytics effectively online marketers could be able to optimise their marketing spend effectively, it has been suggested.Writing on E-Consultancy, Graham Charlton suggests that

An increasing number of marketers are turning towards online advertising, new figures show.According to research released by Thomson Intermedia spending on display advertising witnessed grow

Internet advertisers need to increase the standard of their campaigns, it has been suggested.Lord Borrie, chairman of the Advertising Standards Authority (ASA), commented: "The boundaries of

More needs to be done to make the process of measuring internet advertising transparent, the Interactive Advertising Bureau (IAB) has suggested.The news comes as the IAB requests comScore an

Google continues to dominate the search engine advertising industry, a new study reveals.Research conducted by eMarketer reveals the company accounts for some 75 per cent of paid search reve

Companies which consider website accessibility, making their websites accessible to people with disabilities are more likely to generate website traffic, it has been indicated.

Internet publishers witnessed a leap in revenue over the course of 2006, new figures reveal.According to research by the UK Association of Online Publishers (AOP), turnover for digital opera

As internet advertising grows in popularity, more companies are set to adopt pay-per-click (PPC) marketing techniques, it has been predicted.According to Guy Phillipson, chief executive of t

Advertising spend via the internet has overtaken print for the first time, a new study reveals.

Established internet firms are more likely to attract internet advertising revenue, a new study reveals.