PPC

LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads.

Earlier this week, AdWords announced a new metric within the AdWords system that will help in managing PPC campaigns.

You may have recently noticed that Bing is currently trialling a new look search results page that has pay per click ads merged in with organic results.  

Google Adwords has just announced that it is lowering the threshold for using conversion optimizer from 30 to 15 conversions a month. This will open up the system to a broader range of advertisers that were previously only generating 15 to 30 conversions in a 30 day period from their AdWords activity.

It is not uncommon for clients to ask us what the difference is between these and why there is a discrepancy between the AdWords and Analytics conversion figures, so I thought I would explain why.

I attended the Marketing Week Live, Online Marketing Show '09 at Olympia London and was surprised with the improvements made from last year’s Exhibition.

PayPal has recently released a very interesting report on online spending that predicts online shopping in Britain will rise from £8.9 billion to £21.3 billion in annual sales by the end of 2011.

Personally, I think PPC is wonderful. As long as you have good tracking in place the instantaneous nature of the data you can look into about your account's performance allows for quick updates and improvements and fewer lost opportunities.

Many people often look at Google Analytics, or other tracking systems, and wonder why there is a discrepancy between the number of clicks from PPC ads and the number of visits (also called sessions

Google have announced that they will be inviting users to test their latest advertising format "product ads", which will work alongside their existing search results and will include product and pricing information

Sky news have reported in the last few hours of a site using paid search on Google to effectively trick people into believing they need to pay for a free security check when visiting the US- visit

On Monday Microsoft corp. launched it's first ever lawsuit involving click fraud against three individuals believed to be based in Vancouver, Canada.

Quite a lot is being made of Microsoft's newest attempt to take on Google as it tries to build its  rather petite market share.

After plenty of shouting from Adwords advertisers, the Google Adwords search query reports have had a recent face lift and now display all search queries that trigger your ads and the initial results and applications of this are extremely positive indeed.

The BBC have picked up on some research by the IAB on advertising revenues. (The industry's own "Internet Advertising Bureau".)

You can be forgiven for not noticing that Receptional's website changed yesterday. It uses the same look and feel and the same content.

With more advertisers appearing in the online space, competition can be fierce for the usual suspects – PPC,

Receptional's Approach to In-house PPC Training

Project background:

Receptional want to do their best to help you through the recession. We are therefore offering free Pay Per Click campaign setup for new clients coming to Receptional in January.

Following hot on the heels of the new PCI Security Standards Council latest release from the beginning of October, I truly find it amazing that whilst the financial bodies are getting their act t

Several items have come across my radar recently in search that I think will be of more than a passing interest to Receptional's friends, so I have summarized them in to a short Search News Briefin

One of the first things I learned when I started working in online marketing, is that there are two very different camps in the advertising/marketing world.

Over the 9th and 10th of June, the entire Receptional team embarked upon an two day workshop which was focused developing client relationships and knowled

As an online marketing all-rounder, I generally get hired to assess and develop companies' overall online marketing strategy.

When we were asking customers what they wanted to see from a new PPC engine like Microsoft adCenter back in 2005, one of the overwhelming themes for di

Search marketers manage search advertising. But since last year we've been encouraged by Google to use their system to also manage other types of adverts.

A recent study by Receptional's Web Analytics partner, IndexTools has reinforced Microsoft's claim th