Advertising

Google have added a new course to their Adwords Online Classroom to teach you about the Opportunities tab within your account.

From yesterday, Yahoo! Search Marketing advertisers in the US can now begin to move their accounts to Microsoft Adcenter. This is the first stage of the paid search transition between Yahoo!

Google has recently rolled out new features on YouTube, giving more control to the advertisers.

Receptional are now Google Certified Partners!Receptional are now pleased to announce their new Google Certified Partner status, following changes to the Google AdWords certification progr

Google Adwords have added the chance to Labels within your My Client Centre to help organise your accounts into groups, or flag clients that require attention.

Google Adwords' latest feature, Search Across Accounts allows you to search all of your accounts within the My Client Centre.

Google Adwords have just launched their latest feature on its paid search system, entitled Enhanced CPC.

After successfully completing the AdWords Fundamental and the Advanced Search exam, I thought I would share my experiences as although both exams required various levels of caffeine, my approach to both was pretty similar.

"Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime."-Chinese Proverb

Until recently, we have been unable to quantify the value of non-brand keyword activity as effectively as we would have liked to.

PPC account management can be a tricky undertaking and a time consuming ongoing task, especially if you are not seeing the ROI you want and need.

Google AdWords Profesional Company

There are so many signs of poorly managed PPC campaigns, from incorrect pricing in ad text and sloppy use of keyword targeting, to even more expensive oversights such as missing action tracking and non existent landing pages. The indicator that we've noticed in this instance is a result of something that should be every PPC account managers friend: The Search Query Report.

I often feel that ad scheduling, and in particular the bid adjustment feature, are undervalued tools and certainly have not been used to their full potential in a number of PPC Health Checks that I have recently been involved in. The logic in spending your PPC budget more effectively on the days of the week, and hours of the day when your visitors are more likely to become customers is a no-brainer, but it still surprises me the amount of advertising budget that is wasted during unprofitable parts of the week.

In November 2009, I became the second member of the Receptional team to gain the Google Analytics Individual Qualification having ‘graduated' from Conversion University, passing the exam with a ver

Over the past 8 months our pay per click team have been offering a free, no-obligation PPC 'health check' and this week we decided to share our findings with you!

What is Pay Per Click Advertising?

Experienced Pay Per Click Consultants Key Benefits

When setting up a new campaign within AdWords we are faced with several options as to where we would like to display our ads.

Over the past couple of days I have been analysing the impact that blocking certain Yahoo partners from the Yahoo Network has had on my client campaigns and it certainly looks as though the quality

Google Adwords Qualified CompanyMicrosoft Ad Excellence Company9 Years ExperienceProfessional ConsultancyProven Track Record of Increasing Sales

Google have won the latest round of battles with the search engine over rights to Google profiting off their brand name.

With the global financial crisis that has seen many businesses go under, many redundancies made and that holiday to New York you were dreaming of go out the window, it is no wonder some people arou

There are many so called 'PPC experts' or 'Paid search specialists' out there claiming to know what they are doing when in reality they don't.

Latest news of the intrusive advertising being used on iphone applications got me th

Receptional are delighted to announce that we are 1 of 31 companies included in this years Paid Search Agencies Buyer's Guide for 2009 which was published on 20th August.

Is the Content Network Cost-effective? The key question is how cost-effective is the content network in comparison to standard

It has been announced today that Microsoft and Yahoo! have finally struck a deal that will help them challenge Google's dominance online after several bids by Microsoft to takeover Yahoo! were knocked back in 2008.

Google Adwords has just announced that it is lowering the threshold for using conversion optimizer from 30 to 15 conversions a month. This will open up the system to a broader range of advertisers that were previously only generating 15 to 30 conversions in a 30 day period from their AdWords activity.

I have just been reading how Google plans to monetise its Google voice service and wondered if this would be the end of listening to wonderful hold music that am sure we have all grown to love!