Advertising

There are so many signs of poorly managed PPC campaigns, from incorrect pricing in ad text and sloppy use of keyword targeting, to even more expensive oversights such as missing action tracking and non existent landing pages. The indicator that we've noticed in this instance is a result of something that should be every PPC account managers friend: The Search Query Report.

I often feel that ad scheduling, and in particular the bid adjustment feature, are undervalued tools and certainly have not been used to their full potential in a number of PPC Health Checks that I have recently been involved in. The logic in spending your PPC budget more effectively on the days of the week, and hours of the day when your visitors are more likely to become customers is a no-brainer, but it still surprises me the amount of advertising budget that is wasted during unprofitable parts of the week.

In November 2009, I became the second member of the Receptional team to gain the Google Analytics Individual Qualification having ‘graduated' from Conversion University, passing the exam with a ver

Over the past 8 months our pay per click team have been offering a free, no-obligation PPC 'health check' and this week we decided to share our findings with you!

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When setting up a new campaign within AdWords we are faced with several options as to where we would like to display our ads.

Over the past couple of days I have been analysing the impact that blocking certain Yahoo partners from the Yahoo Network has had on my client campaigns and it certainly looks as though the quality

Google Adwords Qualified CompanyMicrosoft Ad Excellence Company9 Years ExperienceProfessional ConsultancyProven Track Record of Increasing Sales

Google have won the latest round of battles with the search engine over rights to Google profiting off their brand name.

With the global financial crisis that has seen many businesses go under, many redundancies made and that holiday to New York you were dreaming of go out the window, it is no wonder some people arou

There are many so called 'PPC experts' or 'Paid search specialists' out there claiming to know what they are doing when in reality they don't.

Latest news of the intrusive advertising being used on iphone applications got me th

Receptional are delighted to announce that we are 1 of 31 companies included in this years Paid Search Agencies Buyer's Guide for 2009 which was published on 20th August.

Is the Content Network Cost-effective? The key question is how cost-effective is the content network in comparison to standard

It has been announced today that Microsoft and Yahoo! have finally struck a deal that will help them challenge Google's dominance online after several bids by Microsoft to takeover Yahoo! were knocked back in 2008.

Google Adwords has just announced that it is lowering the threshold for using conversion optimizer from 30 to 15 conversions a month. This will open up the system to a broader range of advertisers that were previously only generating 15 to 30 conversions in a 30 day period from their AdWords activity.

I have just been reading how Google plans to monetise its Google voice service and wondered if this would be the end of listening to wonderful hold music that am sure we have all grown to love!

It is not uncommon for clients to ask us what the difference is between these and why there is a discrepancy between the AdWords and Analytics conversion figures, so I thought I would explain why.

(www.confetti.co.uk)

I have read some interesting information and quotes from the Forrester Research US Marketing Forecast 2009

PayPal has recently released a very interesting report on online spending that predicts online shopping in Britain will rise from £8.9 billion to £21.3 billion in annual sales by the end of 2011.

Personally, I think PPC is wonderful. As long as you have good tracking in place the instantaneous nature of the data you can look into about your account's performance allows for quick updates and improvements and fewer lost opportunities.

Many people often look at Google Analytics, or other tracking systems, and wonder why there is a discrepancy between the number of clicks from PPC ads and the number of visits (also called sessions

Google have announced that they will be inviting users to test their latest advertising format "product ads", which will work alongside their existing search results and will include product and pricing information

Sky news have reported in the last few hours of a site using paid search on Google to effectively trick people into believing they need to pay for a free security check when visiting the US- visit

On Monday Microsoft corp. launched it's first ever lawsuit involving click fraud against three individuals believed to be based in Vancouver, Canada.

As of June 2009, Receptional will be offering a free, no-obligation PPC 'health check' for potential clients to take advantage of.