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Category: "Analytics"

Jan

6th

Receptional’s Digital Marketing Tips For 2014

Hello and and a big Happy New Year! I hope you’ve had a great start to 2014. Here at Receptional HQ, we want to make sure your digital performance is at its very best for 2014. In this 4-minute video, we’ve put together our top tips for social media, content marketing, SEO (Search Engine Optimization), PPC...

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Nov

20th

Free Download: Marketing analytics for law firms

For many years law firms have been notoriously bad at marketing themselves. All too often, solicitors have relied on word of mouth to generate new business. Yet, in recent years, the legal sector has been deregulated and is becoming increasingly commercial. Nowadays, legal marketers want to know – need to know – how effective their...

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Nov

14th

What are Digital Analytics?

Big data has been one of the hottest buzz words in the digital marketing space for the past few years. The evolution of cloud computing – infinite computing power connected through real-time communication networks – has made data collection more affordable. The explosion of connected devices – smart phones, tablets and other digitally connected devices...

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Posted by 0 Comments Analytics
Nov

1st

Android Kitkat 4.4 Brings Challenges to Local SEO and Call Tracking

The hottest news in town from the past 24 hours must be the launch of the latest Google device: the Nexus 5. And the much anticipated Android Katkit 4.4. As excited as any Nexus fans out there, I ordered one as soon as it became available in the  Google Play store. Reading through the feature...

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Posted by 0 Comments Analytics, News
Oct

31st

How Receptional Used Call Tracking To Reduce One Client’s Cost Per Call By 72%

At Receptional we regularly come across new clients who are not using call tracking.  Usually this is because they are unaware of its existence or fail to see how its implementation could help their business. This case study outlines the benefits of call tracking to help you decide whether it’s right for your business. We...

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Oct

24th

What should you measure in Google Analytics?

What should you measure? Google’s Digital Marketing Evangelist, Avinash Kaushik, recommends that businesses focus on four measures that will help improve their online marketing efforts: Cost per acquisition Bounce rate Abandonment rates Conversion rates We’ll focus on each of those in turn. Cost per acquisition It’s a fact of life that your marketing budget is smaller...

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Jul

18th

Why you’re not accurately tracking conversions

Attribution within analytics has been a contentious topic for some time now but many advertisers seem to have made little progress. Why? Because they are either not looking at the data available to them or because they don’t know how best to attribute credit to different online sources. There is often no real right or...

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May

30th

Six Common Discrepancies between AdWords Clicks & Analytics Visits

This is a topic of much frustration for many people. I wrote a post on this some years ago, which Google actually used for some time in their official help pages, but it is still something that we get asked regularly, so I thought it would be worth revisiting. The most common reasons for discrepancies...

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Mar

8th

Letting KPIs Dictate Your Objectives

You would be surprised how often off page teams operate without defining a clear objective, or even worse, work to the wrong objectives. If you’re able to sell the benefits of off page SEO, then you should already have an idea of some objectives you’d like to achieve by partaking in the activity in the...

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Posted by 0 Comments Analytics
Oct

29th

Google Analytics Engagement Metrics in AdWords

Last week I stumbled on some additional metrics to analyse when reviewing the performance of your Google AdWords campaigns. Quality metrics such as Bounce Rate, Pages Per Visit, and Average Visit Duration are now available within the AdWords interface, which makes it even easier to spot the campaigns, ad groups and keywords that are driving...

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