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Category: "Analytics"

Mar

8th

Letting KPIs Dictate Your Objectives

You would be surprised how often off page teams operate without defining a clear objective, or even worse, work to the wrong objectives. If you’re able to sell the benefits of off page SEO, then you should already have an idea of some objectives you’d like to achieve by partaking in the activity in the...

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Posted by 0 Comments Analytics
Oct

29th

Google Analytics Engagement Metrics in AdWords

Last week I stumbled on some additional metrics to analyse when reviewing the performance of your Google AdWords campaigns. Quality metrics such as Bounce Rate, Pages Per Visit, and Average Visit Duration are now available within the AdWords interface, which makes it even easier to spot the campaigns, ad groups and keywords that are driving...

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