Contact Us | About Us
Talk to us: 01525 715520

Category: "Content Marketing"

Aug

12th

7 Proven Strategies to Drive More Traffic to Your Website

The first thing to do when you launch a new blog is to produce content.  You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come.  Well, sorry, but attracting traffic is not that straightforward. A lack of traffic is one of the most common challenges...

› Read more
Jul

18th

76 Tips from the Content Marketing Show 2014

Braving the sweltering heat, I managed to make it down to this year’s Content Marketing Show in London yesterday. For all of you who couldn’t attend, here are 76 of the best tips from the speakers. Stephen Waddington: Can a Brand Ever Truly Be Social? 1. The social media party: ‘Nice but dim’ social –...

› Read more
Jul

3rd

5 Content Types That Always Get Links

How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing is all about having a...

› Read more
Apr

16th

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase their content marketing spend in...

› Read more
Mar

12th

Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic – it’s evolved to become...

› Read more
Feb

18th

10 Powerful Marketing Stunts – Guaranteed to Produce a Winner

It’s the time of year again. Anyone with an interest in horse racing will definitely be looking forward to the Cheltenham Festival. And if you have an interest in marketing and sport I’m sure you’ll be looking forward to Paddy Power’s next marketing stunt. The bookmaker is well-known for its brilliant budget PR stunts, particularly...

› Read more
Jan

6th

Receptional’s Digital Marketing Tips For 2014

Hello and and a big Happy New Year! I hope you’ve had a great start to 2014. Here at Receptional HQ, we want to make sure your digital performance is at its very best for 2014. In this 4-minute video, we’ve put together our top tips for social media, content marketing, SEO (Search Engine Optimization), PPC...

› Read more
Nov

13th

Murray Newlands & Bruce Clay To Release Content Marketing Book

Internet marketing experts Murray Newlands and Bruce Clay recently announced plans to release a new, co-written content marketing book. The book, whose title and exact release date is yet to be announced, offers internet marketers an introduction to content marketing, while also providing in-depth analysis and tips for constructing successful content marketing campaigns. From social...

› Read more
Oct

21st

Copy That Ranks Well Or Copy That’s Compelling? Why Not Both?

Back in the early days of the internet, around the late 1990s – the time that Receptional was founded – some clever marketers noticed that changing the keywords they used on their web pages affected the rankings and the amount of traffic they received from the search engines. And lo, SEO copywriting was born. Yet,...

› Read more
Oct

18th

How the Google Zoo Has Forever Changed SEO Copywriting

As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible.  According to most, proper optimization of a page involved things like writing for keyword density ratios, including keyphrases in every file name, every page name and every tag… at least once. The common...

› Read more