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Category: "Content Marketing"

Jan

8th

7 Content Marketing Predictions For 2016

Each year marketing experts tout their predictions for the year ahead. The majority are rehashed versions of last year’s predictions which don’t offer any fresh insight. So this year, I decided to pick the top seven most interesting and realistic predictions from around the web geared towards content marketing, from promoting global issues to the...

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Jul

31st

Your First Steps into Content Marketing

One key phrase that keeps popping up in the online marketing world is ‘content marketing’, but for those of you that haven’t heard of it, or aren’t familiar with the concept, what exactly is content marketing and why is it so important? In America the Content Marketing Institute defines content marketing as this: “Content marketing...

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Apr

16th

How to Write the Perfect Blog Post: a Simple 8 Step Formula

You will have heard that ‘blogging’, or writing a blog, is a key element of effective digital marketing. Blogging is crucial for a variety of reasons; it’s a great way to publish fresh content on your site, it helps your site to rank for relevant keywords and attract traffic, and it provides you with great...

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Nov

6th

84 Amazing Tips & Insights from the Content Marketing Show 2014

Receptional were present at the November 2014 Content Marketing Show in Brighton. This years speakers consisted of Mark Johnstone, Max Wilson, Emma Dunn, Hannah Warder, Mindy Gofton, Laura Crimmons, Stephen Masters, James Perrot, Tom Bailey, Nadia Barmada, Andy Parker, James Perrin, Jon Norris, Simon Willis (that’s in order of talks not any preference!), giving us...

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Aug

22nd

6 Essential Digital Marketing Tasks for Ecommerce Websites

Competition is fierce within the online eCommerce marketplace. With the number of purchases made online set to rise by 18% to £131.2 billion in 2014, you’ll want to ensure that your site is performing at its best if you want to capitalise on this growth. As an online retailer, there are a number of tasks...

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Aug

12th

7 Proven Strategies to Drive More Traffic to Your Website

The first thing to do when you launch a new blog is to produce content.  You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come.  Well, sorry, but attracting traffic is not that straightforward. A lack of traffic is one of the most common challenges...

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Jul

18th

76 Tips from the Content Marketing Show 2014

Braving the sweltering heat, I managed to make it down to this year’s Content Marketing Show in London yesterday. For all of you who couldn’t attend, here are 76 of the best tips from the speakers. Stephen Waddington: Can a Brand Ever Truly Be Social? 1. The social media party: ‘Nice but dim’ social –...

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Jul

3rd

5 Content Types That Always Get Links

How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing is all about having a...

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Apr

22nd

Don’t Write Off Byline and Guest Post Links Just Yet!

Over the past few months many publications have chosen to “nofollow” links in author biographies, so I decided to reach out to a selection of my media and PR contacts to discuss the best ways to obtain links in stories and guest posts. Go for a Google Plus link Many of the publishers I spoke...

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Apr

16th

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase their content marketing spend in...

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