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Category: "Content Marketing"

Apr

16th

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase their content marketing spend in...

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Mar

12th

Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic – it’s evolved to become...

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Feb

18th

10 Powerful Marketing Stunts – Guaranteed to Produce a Winner

It’s the time of year again. Anyone with an interest in horse racing will definitely be looking forward to the Cheltenham Festival. And if you have an interest in marketing and sport I’m sure you’ll be looking forward to Paddy Power’s next marketing stunt. The bookmaker is well-known for its brilliant budget PR stunts, particularly...

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Jan

6th

Receptional’s Digital Marketing Tips For 2014

Hello and and a big Happy New Year! I hope you’ve had a great start to 2014. Here at Receptional HQ, we want to make sure your digital performance is at its very best for 2014. In this 4-minute video, we’ve put together our top tips for social media, content marketing, SEO (Search Engine Optimization), PPC...

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Nov

13th

Murray Newlands & Bruce Clay To Release Content Marketing Book

Internet marketing experts Murray Newlands and Bruce Clay recently announced plans to release a new, co-written content marketing book. The book, whose title and exact release date is yet to be announced, offers internet marketers an introduction to content marketing, while also providing in-depth analysis and tips for constructing successful content marketing campaigns. From social...

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Oct

21st

Copy That Ranks Well Or Copy That’s Compelling? Why Not Both?

Back in the early days of the internet, around the late 1990s – the time that Receptional was founded – some clever marketers noticed that changing the keywords they used on their web pages affected the rankings and the amount of traffic they received from the search engines. And lo, SEO copywriting was born. Yet,...

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Oct

18th

How the Google Zoo Has Forever Changed SEO Copywriting

As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible.  According to most, proper optimization of a page involved things like writing for keyword density ratios, including keyphrases in every file name, every page name and every tag… at least once. The common...

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Sep

30th

Three Easy Ways To Find Content Ideas In Google Analytics

Content marketing is taking off fast. Most online marketers are planning to produce more content next year and that trend will continue. There are millions of frantic fingers typing out fresh content at an alarming rate. Yet, there’s a dearth of great content ideas. So how can you grab the attention of your audience without...

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Jul

16th

6 winning headline styles that attract readers

In the animal kingdom, the male peacock splays and shakes his incredibly detailed “eyespot” tail in a hypnotic dance. The male lion is crowned with a golden mane: the length and fullness dictates his virility and the Lekking fish displays elaborate colours in its scales, all in the name of attraction. Online, we employ the...

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Jun

10th

Stop writing crappy headlines by using these 6 steps

“Extra, extra! Read all about it!” shrieks an eager eyed, grubby faced Victorian paperboy, clutching a freshly pressed newspaper on a dismal, smoke-filled London street corner.   Image courtesy: http://theredundantpaperboy.wordpress.com/tag/redundant-paperboy/ This was how papers were originally sold to the masses. Sales of newspapers depended upon a child’s lung capacity – and of course a juicy...

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