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Category: "Content Marketing"

Oct

18th

How the Google Zoo Has Forever Changed SEO Copywriting

As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible.  According to most, proper optimization of a page involved things like writing for keyword density ratios, including keyphrases in every file name, every page name and every tag… at least once. The common...

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Sep

30th

Three Easy Ways To Find Content Ideas In Google Analytics

Content marketing is taking off fast. Most online marketers are planning to produce more content next year and that trend will continue. There are millions of frantic fingers typing out fresh content at an alarming rate. Yet, there’s a dearth of great content ideas. So how can you grab the attention of your audience without...

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Jul

16th

6 winning headline styles that attract readers

In the animal kingdom, the male peacock splays and shakes his incredibly detailed “eyespot” tail in a hypnotic dance. The male lion is crowned with a golden mane: the length and fullness dictates his virility and the Lekking fish displays elaborate colours in its scales, all in the name of attraction. Online, we employ the...

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Jun

10th

Stop writing crappy headlines by using these 6 steps

“Extra, extra! Read all about it!” shrieks an eager eyed, grubby faced Victorian paperboy, clutching a freshly pressed newspaper on a dismal, smoke-filled London street corner.   Image courtesy: http://theredundantpaperboy.wordpress.com/tag/redundant-paperboy/ This was how papers were originally sold to the masses. Sales of newspapers depended upon a child’s lung capacity – and of course a juicy...

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May

20th

Rich Snippets: Use them or lose visits!

The days of boring, plain text organic search results are over. Make way for the ‘rich snippet’, a powerful way of enhancing search results that can increase the number of visits to your website by up to 30%! If you aren’t yet using them, Receptional can help mark up your site. Just get in touch...

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Apr

18th

5 reasons why you should stop trying to go viral

Since Google Penguin slammed “black hat SEOs” for manipulating PageRank, marketers have been desperate to create high quality content that both increases rankings and converts just as quickly as those fiendish techniques. From corporate businesses to small brands, the majority believe if they can produce that ‘one thing’ that will trend all over social media...

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Apr

14th

Are you making this critical content mistake?

At Friday’s BrightonSEO conference, Richard Falconer, who’s Head of Technical Search at marketing agency LBi, outlined some underused search engine optimisation (SEO) tactics. One was a technical method of crawling websites – called grebbing – that produced some intriguing political results. It is possible to use Richard’s technique to discover pages that remain half-formed –...

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Aug

22nd

5 great and engaging content ideas for companies in Boring niche

As an SEO consultant I experience many challenges every day, and one of the questions I face time and time again from clients in the less exiting sectors is:  “How do we create interesting and engaging, yet brand-orientated content?” They truly believe that just because their business is of a boring nature, their website design...

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Aug

16th

40 Blog Post Ideas for When You Get Writer’s Block

(image credit: Ed Yourdon) Since the Google Panda and Penguin updates, content marketing has become as important as it has ever been for Search Engine Optimisation and Link Building. Creating quality content for your blog or a third party blog will help towards attracting an audience, customers and can be used as a way of...

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Jun

25th

SEO Copywriting

Key benefits of professional SEO Copywriting services Professionally written original, audience & search engine friendly content Increase your visitor numbers & sales Achieve Long term increases in search engine performance Measurable improvements in traffic sources Increase your number of natural search listings All websites have content. The volume and quality of their website content writing...

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