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Category: "Conversion Rate Optimization"



6 Essential Digital Marketing Tasks for Ecommerce Websites

Competition is fierce within the online eCommerce marketplace. With the number of purchases made online set to rise by 18% to £131.2 billion in 2014, you’ll want to ensure that your site is performing at its best if you want to capitalise on this growth. As an online retailer, there are a number of tasks...

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How We Increased A Client’s Conversions by 221% [Case Study]

Conversion Rate Optimization, otherwise known as CRO, is an incredibly efficient testing process that can enhance the performance of your website. If you’ve got a good level of traffic to your site but visitors simply aren’t biting, CRO can help you to identify conversion hurdles in your sales funnel. By optimising your web conversion rate...

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How to increase prices by 17% without losing sales

If you made it along to BrightonSEO on Friday 13 September you may have attended my presentation about “increasing prices without losing sales”. If not, I’ve translated it into this article to help those of you who are dubious about asking for more from your prospects.   It’s an odd headline, isn’t it? 17% …...

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Distilled – CRO and the User Experience Review

Yesterday evening, Nick Andrews and myself popped down to Distilled‘s Live event at the Minster Exchange, Mincing Lane, London to listen to 3 talks on Conversion Rate Optimisation (CRO). Having previously attended Distilled’s successful event on the Psychology of Link Building on leap day, I was eagerly-anticipating picking up a number of useful hints. Distilled...

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