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Category: "Email Marketing"



6 Fundamentals of Successful Email Marketing

Email is arguably your most valuable marketing channel and your subscriber list is your most important asset. Why? Because your subscribers have consented to receive your content within their personal space: their inbox. Something they check dozens of times throughout the day. Being in your prospects’ inbox can be extremely valuable as studies have shown...

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Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic – it’s evolved to become...

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