Internet Marketing

In February I look set to be participating at an unusual array of speaking engagements, starting with a trip to the arctic circle.

Link building and the whole process of gaining rankings has taken another twist recently.

Since Google's inception, links have been at the core of the search giant's algorithm, as such for any SEO company, webmaster

Firms could be more likely to generate sales by placing online advertisements across various websites.According to research conducted by the Atlas Institute, users are twice as likely to mak

Online video advertisers could become an increasingly useful tool in internet marketing.

Online marketers considering the use of pay-per-click (PPC) as part of their advertising campaign should approach with caution, it has been suggested.Writing on Promotion World, Monica Corra

An increasing number of marketers are turning towards online advertising, new figures show.According to research released by Thomson Intermedia spending on display advertising witnessed grow

Internet advertisers experience difficulties in managing the effectiveness of their marketing campaigns, new figures reveal.According to research by WebTrends, 44 per cent of marketers belie

Making best use of paid search is the most effective way to improve search engine rankings, a new report shows.According to a business case study by E-consultancy, implementing a paid search

A group of online marketers and search engines have issued a list of principles claiming what is needed for an effective pay-per-click (PPC) advertising campaign.The Click Quality Council be

Advertisers need to make their pay-per-click (PPC) advertisements as attractive as possible so users have "little option" but to click through on to websites, it has been suggested.Writing o

More needs to be done to make the process of measuring internet advertising transparent, the Interactive Advertising Bureau (IAB) has suggested.The news comes as the IAB requests comScore an

Those companies attempting to market new products and services on the internet could be advised to look beyond the use of keyword searches, it has been revealed.Writing on DM News, Danielle

Click fraud is on the rise, new figures suggest.According to a study by Click Forensics, the proportion of abuse within click schemes rose to 14.8 per cent over the first three months of 200

Medium-sized businesses could do more to attract internet users to their websites, a new study indicates.According to research by Microsoft, 61 per cent of British firms view e-commerce as a

Online marketing spend outpaced the rest of the British advertising sector over the first three months of 2007, it has been revealed.The Bellwether Report released by the Institute of Practi

Internet publishers witnessed a leap in revenue over the course of 2006, new figures reveal.According to research by the UK Association of Online Publishers (AOP), turnover for digital opera

Microsoft will make an update to its adCenter available within the next month, according to reports based on "insider knowledge".A new version of the search marketing system will be launched

Pay-per-click (PPC) campaigns can be more successful if the web pages involved look "good" to Google, according to the head of search at a digital marketing agency.Andrew Girdwood from bigmo

Companies wishing to further target specific audiences will be able to use Google's AdWords facility to aim their marketing campaigns exclusively at AOL websites, it has been revealed.As par

Companies need to do more to take full advantage of their pay-per-click (PPC) marketing techniques, it has been revealed.Writing on Search Engine Land, Jon Miller points to a study by Forres

As internet advertising grows in popularity, more companies are set to adopt pay-per-click (PPC) marketing techniques, it has been predicted.According to Guy Phillipson, chief executive of t

Pay-per-click (PPC) fraud accounts for about one in six Yahoo!

Online marketers looking to track what actions their audiences take on their websites may wish to take up a new advertising system launched by Google.Under the pay-per-action (PPA) facility,

Established internet firms are more likely to attract internet advertising revenue, a new study reveals.

There may be more to achieving a good return from Google's AdWords programme than the quality score suggests, it has been claimed.Ian Feavearyear, author of the AW4P marketing blog, notes th

Making the best use of banner advertisements can help internet marketers attract users, it has been revealed.Writing on Promotion World, Terry Detty claims audiences are likely to click on a

Online marketers should look beyond Google's AdWords system as part of their long-term advertising strategy, one expert has suggested.

Internet advertising via mobile phones is becoming increasingly popular among users, new figures reveal.According to a study by the Online Publishers Association (OPA), some 76 per cent of a

British firms are underestimating the combined benefits of various strands of internet marketing, new figures show.According to research by Lynchpin Analytics, by not planning the use of onl