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Category: "Link Building"

Sep

10th

An Update To Google’s Link Schemes Document: Is This The End For Guest Posting?

Image courtesy: Chandrachoodan Gopalakrishnan By now you have probably heard that Google has made an update to the “Link Schemes” portion of their Webmaster Tools. This update quickly became big news in the SEO industry as links are a huge part of SEO. The update also garnered attention because it discussed the practice of guest...

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Aug

30th

4 Simple Tips To Gain The Most Out Of Your Blogger Outreach Project

Everyone who’s anyone in the realm of digital marketing will know that blogger outreach has exploded in the last couple of years. More and more people are seeing the value of themselves being a blogger. Likewise, marketers have figured out that there is an advantage in utilising bloggers to boost their business’ content marketing strategy....

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Aug

6th

9 Traits of a Lazy Link Builder

With so much free material about building your brand online, website optimisation and good advice about link building, it amazes me that in the year 2013, I still see such shoddy link building services being offered with even shoddier marketing efforts in place. One can have their own opinion on the annoying Go Compare and...

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Jul

29th

Which is the best newspaper to get a link from?

The internet is vast. And so too is the data it contains. There is a lot of data readily available (often by third parties) that we can use to make sound judgements on a variety of dimensions and questions. I don’t have a natural affinity for numbers or raw data, but I do understand the...

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Jul

26th

5 Ways for Small Businesses to Successfully Build Links

As a little business, it can be challenging trying to compete with the big businesses and their multi-million £ budgets.  The great thing about the internet, and Google’s organic results – there’s more of a level playing field than on the High Street. (Image courtesy of Hometown Unicorn) Sure, you may not be able to...

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Jun

10th

Have you been slapped by Google Penguin 2.0

If you’ve been hit by Penguin 2.0, also known as Penguin 4, I’m guessing you’re feeling a little silly right now, like this guy: The latest Penguin update, the imaginatively titled “Penguin 4″ utilising spam-busting 2.0 technology is designed to carry on where the last series of Penguin updates left off. In other words, it...

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May

28th

Ghosts of Link Building Past

May

15th

Payday Loan link spamming hits Google’s results

At the time of writing this blog, Google’s first page of results retrieved some bizarre listings for the phrase “payday loans”.  Using ‘black hat’ techniques, clever SEOs have used underhand tactics to rank at the top of Google for a very popular search term. A year ago, I reported that completely unrelated websites, froginthewall.net and...

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May

1st

6 Steps to Get the Best Link Prospects

Apr

24th

If Content is King, don’t let your efforts go down the Porcelain Throne

Sometimes, the industry gets so wrapped up in the latest “craze” that something gets lost in translation. “Content is King” was one of those crazes. It was a nice little phrase that almost all of the Digital Marketing industry picked up on, and parroted like it was going out of fashion. Further to this, many...

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