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Category: "Link Building"

Dec

21st

Receptional Achieve Re-Inclusion for Major Retail Client using Google Disavow Tool

Receptional have done the seemingly impossible After the Google Penguin penalties hit thousands of websites due to their backlink profiles, we started working with a leading retailer who got hit with the penalty and were struggling with the implications of their reduced rankings.  Our first mission: To Get them Re-Included. Receptional jumped straight into the...

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Oct

17th

Is Google Disavow Links Tool the only solution to low Ranking website?

I hear webmasters around the world jumping up and down with joy, thanking Google for listening to them and finally announcing its new Disavow Links Tool yesterday (16th Oct 2012). Webmasters are hoping that this shiny new tool from Google will help them recover their low ranking or banned websites from any penguin penalty, as...

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Sep

10th

The Art of Guest Blogging

Guest blogging is one of the most-common and successful link building strategies being used right now after the Google Panda and Penguin updates.  This guide will help teach you how to find guest blogging opportunities and how to make the most of them. What Do You Want to Get Out of Guest Blogging? Knowing what...

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Aug

21st

How to Avoid Link Building Penalties

  (image credit: t r e v y) The number of cases of websites being penalised for their link building is on the rise.  There are pages of users posting questions on the Google Support Forum asking where their site may have been penalised or how they have to fix this.  There are several users...

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Jul

25th

What has Captain Planet taught us about Digital Marketing?

[Image Source] 20 years ago, almost every kids TV show was designed for one purpose; to sell toys. Each episode, Transformers shifted their focus onto whichever character’s toys weren’t selling that week, driving that individual toy’s sales. The same was true for He Man, Action Force (GI JOE in the US), My Little Pony, Inhumanoids,...

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Jul

24th

Are You Still Using Outdated Link Building Methods?

The world of link building, just like digital marketing, is forever changing.  The methods that use to work for link building have quickly become outdated.  To help make sure you’re not still in 2011 when it comes to link building, here are 6 old strategies to ditch and what to replace them with: Old: Repetitive...

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May

22nd

Google Penguin… Croaked?

A couple weeks on now since the Google Penguin update and we are still noticing some odd results in the SERPs. Yesterday Nick Andrews discovered that link spam is still working in Google, in this example for the keyword “Payday Loans”. Two websites with no mention of “Payday Loans” on their website are ranking on...

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Nov

30th

Use Google Verbatim to Assess Anchor Text Impact

This is one for the SEO techies and link builders. Short of time? The Google Verbatim option appears to strip the relevance usually provided by (some?) link anchor text. You may find this useful in analysing rankings. I came across an interesting quirk of Google’s new "verbatim" search option today. In addition to removing various...

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Jun

18th

Building Links on Social Networks

Social Networks have been on the rise over the past couple of years, with the latest successes being Facebook and Twitter. Originally popular with the younger generation, used for messaging, photo sharing and finding friends, the social network has seen a lot of changes recently, now popular amongst the older generation and businesses. Businesses on...

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