In a competitive and price-sensitive market, ranking at the top of Google can be worth tens of millions of searches.
This report, in partnership with the Financial Services Forum, looks at the top performers in one such market: car insurance.
It not only ranks the performers but analyses what they’re doing right, drawing some general lessons that could apply to any business.
Jazmine Brace, Marketing Manager at Mustard, and Mark Evans, Marketing Director at Direct Line, feature in exclusive interviews, discussing their approach to both branding building and SEO.
Key insights:
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by Justin Deaville
Managing Director
Introducing The Power Rankings
Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! We're excited to introduce our latest offering: The Power Ranking's, which we will be updating for you monthly.
Introducing Search Generative Experience (SGE)
Google is shaking up the search landscape once again with its latest innovation: Search Generative Experience (SGE). But what exactly is SGE, and how will it impact your online presence?
3 Simple Ways to Improve Your Marketing and Grow Your Wealth Management Business
Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.
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