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Category: "Social Media"

Dec

20th

Unsurprising Instagram Policy Changes

A Social Irony You cannot have escaped the massive backlash following Instagram’s policy changes meaning users will effectively allow Instagram to copy photos uploaded through their software for advertising, market research and targeted re-marketing and marketing campaigns. While the press is buzzing this morning about an ‘Instagram U-Turn’ it is important to note that that...

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Nov

21st

A Measurable Social Media Campaign

Hooray for stats! When I first got into social media – the return was all very speculative. No one had really found a decent way to feedback to customers about how it was actually benefiting them. It’s all very well and good telling clients that a brilliant social campaign allows you to reach your customers...

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Nov

6th

4 Steps to Building your Personal Brand on Social Media

The thing about Social Media is it’s personal. However, many of us have professional and personal accounts and believe that the two shouldn’t mix… But, if Social Media is social – then your customers will want to know the people behind the brand just as much as they will want to know what it is...

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Oct

23rd

Setting the Right Tone in your Social Media

Successful social media campaigns have a tone that increases readability. This can range from happy, exciting, funny, casual and approachable and enviable enthusiasm for their work; like Intel: Or the more professional, client-centric and friendly  tone of voice as seen in leading South Wales law firm, Watkins & Gunn Solicitors: Ultimately, the key thing to...

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Oct

19th

LinkedIn New Endorsement Feature, One-Click Engagement Builds Interaction

By now, if you’re a LinkedIn nut like me, you will have had a good old play on the new Endorsement feature the LinkedIn-ians have created. The new application allows your profile’s list of skills to be endorsed by your Connections, and in turn allows you to endorse their skills – you are simply one...

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Oct

12th

Facebook Want Button eagerly awaited by e-retailers

Since Facebook’s Initial Public Offering (IPO), the continued diminution of share prices have raised many concerns amongst investors, and the social network giant has come under immense pressure to keep them happy. In a continued effort to entice advertisers, growing its revenue stream and sustaining share prices, Facebook has recently announced that they are testing...

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Oct

10th

Twitter Adds a User Profile Directory

Twitter has added an alphabetical user directory on their home page for visitors who are not already logged into the social network. Having only discovered this today myself, I found an article by Matt McGee over at Marketing Land where he claims the directory was launched “a few weeks ago ~ but hasn’t made a...

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Oct

8th

Receptional welcomes Sarah Bradley to the social media marketing team

Today, Receptional warmly welcomes Sarah Bradley to the Social Media Marketing team! Joining Receptional from an established solicitors in Wales, Sarah has moved over 150 miles to join the digital marketing agency in Bedfordshire, bringing with her a wealth of experience in a professional services environment. With social media marketing emerging not only as one...

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Aug

29th

Do you live and breathe social media?

We’re currently looking for a brilliant social media consultant to join the Receptional team, working alongside SEO, Link Building and PPC teams to deliver integrated digital marketing campaigns to a huge range of clients. You will be responsible for developing social media marketing within the agency, from the strategy and research phases, through to the...

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Aug

14th

Google+ Introduce Vanity URLs

If you visit a page on Facebook or Twitter the URL will contain that person’s name, however if you look up a person on Google+ instead of their name you will be greeted with a group of letters and numbers that represent that person or company. However this is slowly changing as Google are introducing...

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