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Category: "News"

Aug

7th

Have you heard about Google’s Dynamic Search Ads?

Unless you work in paid advertising or have an unhealthy obsession with Google’s updates to Adwords, you may not have heard about Dynamic Search Ads (DSA). Unbeknown to many, DSA was rolled out in 2011 and fully operational to Adwords users in 2012. In the following months, paid advertisers have either silently got stuck in...

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Jul

23rd

6 Reasons Why Inbound Marketing is Crucial to Attracting More Buyers

The number of searches conducted online has quadrupled since only 2007: when a searcher reaches your site, the quality of a lead can be very high. There is a great chance that a search engine visitor is going to be a solid new business lead. This is John Wanamaker. Many years ago, he set up...

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Jul

10th

Marketing Week Live Event – Digital Marketing Take-aways

A strong theme at this year’s Marketing Week Live was ‘Marketing in the Moment’. Attendees were shown the now somewhat clichéd, case studies of Oreo, Nandos and the infamous Ed Milliband’s #downgraded chancellor speech. Although they’re all great examples of how digital marketing offers marketers the unique ability to tailor campaign messages to highly relevant...

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Jul

8th

Google Webmaster Tools gets a makeover

Google have made a change to the navigation design in their Webmaster Tools web service. The change to the navigation is a minor one but makes it easier for users to organise and locate their most frequently used features into related groups. “Search Appearance” as Google has named it, has organised the “stages of search”...

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May

31st

81 take away tips from the Content Marketing Show, May 2013

Today, I took myself off to the big smoke and dropped by the Content Marketing Show. I make it all sound so effortless, but I’ve actually been really generous, and compiled a set of tips from some of the thought leaders and professionals in the content marketing industry in order to help you improve your...

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May

17th

Receptional’s weekly digital news round up (week ending 17 May, 2013)

Once again, Receptional have scoured the web for the latest happenings in the land of digital. Think of us as your friendly, neighbourhood digital newsreel. Last week hundreds converged at the SMX conference in London. If you didn’t make it, don’t worry. The 315 takeaway tips from Wordtracker will make you feel like you were...

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May

10th

Receptional’s weekly digital news round up (week ending 10 May, 2013)

This week in digital trends, tablets are trying to take down PCs, an infographic tells us how much time we fritter away online; John Paul Mains advises how we can make our website more profitable without a big budget; Barry Schwartz warns that a Google update is imminent and finally James Gurd presents how Ecommerce...

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May

7th

Receptional’s weekly digital news round-up (week ending May 3, 2013)

Our weekly digital news feature covers social signals, Google Penguin, writing copy for your website, Nesta’s Creative Manifesto and a search engine battle to find the first ever website – all in one neat little round-up. Social Signals – truth or nonsense? We love a healthy debate here at Receptional, and this particular discussion centred...

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Apr

29th

Receptional’s weekly digital news round-up (week ending April 26, 2013)

Here it is, our second weekly round-up of the most recent developments and useful ideas from around the digital sphere. How to build an audience with Google+ Hangouts In this article, Sarah Hill proposes how Human media – an emerging layer of social media using real-time video chat technology – can build a stronger connection...

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Apr

23rd

The Story of St George and The Dragon – What Really Happened