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Category: "Link Building"

Oct

3rd

What your SEO Agency isn’t Telling you about the New Penguin Update

We’ll show you the links that will get you penalised and how to survive the fall-out Gary Illyes, Google Webmaster Trends Analyst and Search Quality Engineer, this week announced during his talk at SMX East 2014, that a new Penguin Update would be run through Google’s algorithm sometime in the next week. We think it’s...

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Sep

26th

5 Easy Ways to Combine Link Building and PR for Enhanced Campaigns

If your PR strategies are stuck in the printed past, or you are worried about black hat link building, the solution may not be to avoid these things entirely, but to combine them. Over the years traditional PR has made way for online PR due to the advances and importance of all things digital, and...

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Sep

18th

[Free eBook]: How to Remove and Recover From Google Penalties

Lots of sites, big and small, have been hit by Google penalties and found it difficult to recover. This can cut a business deep, but Receptional has found that a logical, structured and thorough approach is the best way to recover from a penalty smoothly and swiftly, whilst future-proofing the site against future penalties. Whether...

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Jul

17th

6 Things Matt Cutts Taught Us About Link Building before he went on Holiday

Matt Cutts recently announced on his blog that he will be taking an “extended break” from his role at Google for “a few months”. Cutts said he will be gone through to October. So between now and then, perhaps we can expect a lot of spam to dominate Google’s search results?  Only kidding. Matt will...

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Jul

3rd

5 Content Types That Always Get Links

How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing is all about having a...

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Jun

3rd

5 Quick & Sneaky Link Building Wins

The buzz in the digital world is that SEO-led PR is the way forward for link building – but putting all your eggs in that “Page Rank 6 Newspaper Website” basket isn’t exactly the most effective or easiest strategy for building links in the short term. This is not to say that those links aren’t...

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Apr

22nd

Don’t Write Off Byline and Guest Post Links Just Yet!

Over the past few months many publications have chosen to “nofollow” links in author biographies, so I decided to reach out to a selection of my media and PR contacts to discuss the best ways to obtain links in stories and guest posts. Go for a Google Plus link Many of the publishers I spoke...

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Posted by 0 Comments Link Building, PR
Mar

26th

Expert Tips: How to Remove a Google Manual Penalty Quickly

So, you’ve been hit by a Google manual penalty and you’re starting to notice the devastating effect it is having on your website. The recovery from this can be a hard, drawn out process. Unless you have a helping hand from the experts of course! At Receptional we have assisted a number of high profile...

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Feb

1st

Link Building In Action: Take Part To Win!

Over the last year, we’ve been having success using data as a tool to build links. Data speaks to different people in different ways, and allows for different interpretations (and ultimately, different types of content) to be created and published on the internet. Data can also be presented in a variety of formats, which allows...

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Jan

30th

Is Guest Blogging Dead? The Truth

Matt Cutts’ latest blog post titled ‘The decay and fall of guest blogging for SEO’ stirred a number of reactions (426 comments on his blog post to be precise). And with an opening paragraph like this, you can understand why: “If you’re using guest blogging as a way to gain links in 2014, you should...

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