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Category: "Link Building"

Jul

26th

5 Ways for Small Businesses to Successfully Build Links

As a little business, it can be challenging trying to compete with the big businesses and their multi-million £ budgets.  The great thing about the internet, and Google’s organic results – there’s more of a level playing field than on the High Street. (Image courtesy of Hometown Unicorn) Sure, you may not be able to...

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Jun

10th

Have you been slapped by Google Penguin 2.0

If you’ve been hit by Penguin 2.0, also known as Penguin 4, I’m guessing you’re feeling a little silly right now, like this guy: The latest Penguin update, the imaginatively titled “Penguin 4″ utilising spam-busting 2.0 technology is designed to carry on where the last series of Penguin updates left off. In other words, it...

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May

28th

Ghosts of Link Building Past

May

15th

Payday Loan link spamming hits Google’s results

At the time of writing this blog, Google’s first page of results retrieved some bizarre listings for the phrase “payday loans”.  Using ‘black hat’ techniques, clever SEOs have used underhand tactics to rank at the top of Google for a very popular search term. A year ago, I reported that completely unrelated websites, froginthewall.net and...

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May

1st

6 Steps to Get the Best Link Prospects

Apr

24th

If Content is King, don’t let your efforts go down the Porcelain Throne

Sometimes, the industry gets so wrapped up in the latest “craze” that something gets lost in translation. “Content is King” was one of those crazes. It was a nice little phrase that almost all of the Digital Marketing industry picked up on, and parroted like it was going out of fashion. Further to this, many...

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Apr

19th

Get ranking again: How to recover from Google Penguin

In April 2012, Google rolled out one of its biggest algorithmic updates in web history. Known as Google Penguin, this web spam fighting update hit the majority of websites where it hurts; their rankings.  Almost one year on, many websites haven’t been able to recuperate – and some do not even realise that they have...

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Apr

11th

Dixon Jones BrightonSEO: Using Big data to predict the future

Are you interested in manipulating Big Data to create real value – and predict the future at the same time! Well, @Dixon_Jones shows you how in his presentation at BrightonSEO  

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Apr

11th

How to Build Links: Build content visitors want

Link building has changed quite considerably over the past 12 months or so.  In less than a fortnight, the Google Penguin update will be celebrating its first birthday.  I don’t suspect too many will be coming to that party. (image credit: litlnemo) Before the Penguin update, SEOs and link builders were getting away with a...

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Apr

4th

The Link Building Checklist

Link building might have become more challenging since Google’s crack down on link spam and manipulative tactics in April last year. But really, not a lot has changed for the seasoned link builder and it is worth stressing the fact that the best links come from the best sites. This has always been the case....

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