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Feb

12th

About 90 Tips & Tricks from SESLondon (Day Two)

Team Receptional spent a second day at the search marketing extravaganza that is the SES London conference. The key focal point from today was the increasing importance of having a mobile strategy. Mobile searches and queries are growing at a remarkable rate and a large number of searches have local intent. Here are our top...

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Jan

22nd

Get £400 off SES London tickets

There are just a few weeks before the UK’s leading digital marketing conference, SES London, opens its doors. The 3-day show is packed with educational and networking opportunities. Time is running out. But, you can guarantee a ticket – and get £400 off the usual price – by using Receptional’s discount code:  SESL14012.  Simply click...

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Dec

23rd

13 of Receptional’s Best Tips and Tactics from 2013

In case you missed them first time round, here are 13 of the best, most popular and engaging articles from the last year on Receptional’s blog.   SEO Checklists Over the course of the year we have audited heaps of clients’ websites. From small websites with fewer than a hundred pages to blue-chip organisations’ websites...

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Dec

19th

Why Content Marketing Matters

Content is everywhere. There’s no escaping it and it seems everyone’s talking about it. So let’s look at why content marketing matters and how you can benefit from it. What is content marketing? Content marketing is the production and promotion of valuable, free content to customers in exchange for their attention. Unlike traditional advertising which...

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Nov

21st

The Complete Guide to AdWords Ad Extensions [Free]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them. AdWords ad extensions will help you boost CTR (click-through rates) by up to...

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Apr

16th

Brighton SEO Roundup – 13/04/2012

It may have taken place on Friday 13th but last week’s Brighton SEO Conference passed by without any major catastrophes, despite Dixon’s best attempts on a crowded M25. We even managed to take notes. If you were or weren’t able to attend Brighton SEO this past Friday at the Brighton Dome, here is a list...

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Jan

24th

Why Don’t Google’s Seller Ratings Add Up?

Browsing Google Product listings recently, I noticed that the seller ratings seemed much higher than you would expect based on the breakdown of reviews provided. Companies with many 1 star reviews seemed to enjoy quite high averages which didn’t seem to add up. In the interests of science, I took a closer look. I searched...

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Jan

20th

Google Announces “Page Layout Algorithm”

Yesterday Google announced that they would be rolling out an update to their algorithm based around the "page layout" of websites. Google stated: "today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.. ..we’ve heard...

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Jan

17th

David Beckham Will Be Hanging Out on Google+ Thursday 19th

Former Manchester United and England football superstar David Beckham will be hanging out at Google headquarters on Thursday 19 January to be interviewed by fans and staff. In an advertisement which popped up before I watched a Will Smith music video on YouTube last night, Becks invited users to post their questions on Google+ with...

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Jan

16th

Social Media Ownership – Who owns your followers?

The huge increase in social media uptake has brought many new legal challenges with it. A man working for a US mobile news website currently being sued for taking his Twitter followers with him when he left. Noah Kravitz tweeted for news site Phonedog under the Twitter handle @Phonedog_Noah, but when he left the company...

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