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Category: "Others"

Dec

19th

Why Content Marketing Matters

Content is everywhere. There’s no escaping it and it seems everyone’s talking about it. So let’s look at why content marketing matters and how you can benefit from it. What is content marketing? Content marketing is the production and promotion of valuable, free content to customers in exchange for their attention. Unlike traditional advertising which...

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Nov

21st

The Complete Guide to AdWords Ad Extensions [Free]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them. AdWords ad extensions will help you boost CTR (click-through rates) by up to...

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Apr

16th

Brighton SEO Roundup – 13/04/2012

It may have taken place on Friday 13th but last week’s Brighton SEO Conference passed by without any major catastrophes, despite Dixon’s best attempts on a crowded M25. We even managed to take notes. If you were or weren’t able to attend Brighton SEO this past Friday at the Brighton Dome, here is a list...

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Jan

24th

Why Don’t Google’s Seller Ratings Add Up?

Browsing Google Product listings recently, I noticed that the seller ratings seemed much higher than you would expect based on the breakdown of reviews provided. Companies with many 1 star reviews seemed to enjoy quite high averages which didn’t seem to add up. In the interests of science, I took a closer look. I searched...

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Jan

20th

Google Announces “Page Layout Algorithm”

Yesterday Google announced that they would be rolling out an update to their algorithm based around the "page layout" of websites. Google stated: "today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.. ..we’ve heard...

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Jan

17th

David Beckham Will Be Hanging Out on Google+ Thursday 19th

Former Manchester United and England football superstar David Beckham will be hanging out at Google headquarters on Thursday 19 January to be interviewed by fans and staff. In an advertisement which popped up before I watched a Will Smith music video on YouTube last night, Becks invited users to post their questions on Google+ with...

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Jan

16th

Social Media Ownership – Who owns your followers?

The huge increase in social media uptake has brought many new legal challenges with it. A man working for a US mobile news website currently being sued for taking his Twitter followers with him when he left. Noah Kravitz tweeted for news site Phonedog under the Twitter handle @Phonedog_Noah, but when he left the company...

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Jan

12th

Link Widgets in Action

If you can demonstrate that you have data that is of value, then link widgets definitely can help you in your marketing efforts. However, for the widget to start creating links for you without you having to touch each website owner individually, your content needs to be useful enough for people to track you down....

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Jan

11th

Engaging with the influential is now more important than ever

Google’s search results are going social Beginning it’s rollout across the world yesterday as we predicted, Google has finally launched the integration of its social media site into search results. The update to the world’s largest search engine, aptly named “Search, plus your world”, will incorporate pages that a user’s friends have liked, or content...

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Jan

9th

A blogger’s resolution. Don’t blog often, comment often!

Many bloggers began 2012 with a common new year’s resolution – blog more often. For some, this has meant setting out a specific timescale – blogging Tuesdays and Thursdays perhaps. For some, this means blogging at least once a day, without fail. “Yes, regular thought leadership – that’s what my blog needs!” The rise of...

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