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Dec

5th

Strategy first. Social media ROI will follow

Back in February of this year, research highlighted that 74% of CMOs predicted 2011 to finally be the year that social media efforts could be tied to a quantifiable return on investment (ROI). Yet, as we’re nearing the end of 2011, how social media marketing can be measured remains an often unanswered question. We often...

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Dec

2nd

Get back the Google interface you knew and loved

For those frustrated with recent Google user interface changes, here’s a quick tip to “revert” to an interface closer to Google’s previous one, with less whitespace and easier access to cached links and other advanced features. Here are a few things that I’ve disliked about Google’s newer UI and other frontend changes Two clicks to...

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Nov

30th

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This week I successfully completed my Google AdWords Advanced Search exam, which along with the Fundamentals exam which I previously took in July has now completed my Search Advertising Certificate. Fortunately I passed both of them first time, but I don’t think it would have been possible without spending time revising for them and using...

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Nov

24th

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Following from the launch of Google+ pages, the search giant’s latest foray into social networking has gained another boost. The President of the United States, Barack Obama has joined Google+. Actually, Obama’s presence is in fact a brand page run by his campaign team as appose to the President himself, but his arrival is no...

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Nov

22nd

Receptional’s Blogger Countdown – Why we chose Klout

In our recent countdown of the Top 50 SEO Bloggers of 2011, several people have questioned our choice of ranking methodology. There could have been many ways to rank each of the bloggers – best post, most traffic etc. but in the end we chose to rank the bloggers in terms of their Klout score,...

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Nov

21st

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Generally in life I follow the principle of if I’m not learning from my mistakes then I’m not trying hard enough. All too often it is easy to get carried away with complacency and miss the blindingly obvious mistakes that are staring us in the face. So how do you know when you’ve become complacent with...

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Nov

21st

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Search Engine Optimisation is a large part of what we do here at Receptional. Starting out back in 1999, we have witnessed the industry growing in leaps and bounds to become not only a fantastic discipline, but also a great close-knit community. At the beginning of this month, we set out to record the Top...

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Nov

18th

Twitter ads exceed expectations

For the first time, statistics behind Twitter’s advertising products in the UK have been made public, curtsey of computer games manufacturer Electronic Arts (EA), and the engagement levels have been way above average. EA became the second UK brand (behind Sky) to use the ‘promoted tweet’ service that has already become popular with the American...

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Nov

18th

Receptional’s Top 50 SEO Bloggers Countdown – 20 to 11

Welcome to the penultimate part of our countdown of the Top 50 SEO Bloggers of 2011. Be sure to visit the first three instalments of this list first (50-41, 40-31, 30-21), otherwise allow us to introduce the second to last instalment of the Top SEO Bloggers of 2011!   20. Lisa Myers Blog: seo-chicks.com Twitter:...

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Nov

17th

Mobile internet advertising best practice

With research indicating mobile internet users may outnumber desktops, it seems the long expected hike in mobile search traffic has finally arrived. Currently, few advertisers are actually taking advantage of some of the opportunities available through mobile marketing, and many are unaware of mobile’s potential to engage audiences. Marc gave a well recieved presentation on...

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