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Category: "Others"

Nov

7th

The importance of engaging with the influential

Social media has undoubtedly changed the way we communicate with each other, particularly in terms of both frequency and volume. The majority of social media comments, updates and statuses fly by with little longevity, as we increasingly become overloaded with the amount of communication we are trying to receive. It’s akin to trying to drink...

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Nov

4th

Receptional are UK Search Award Winners!

Dixon, Barrie and I headed down to the Emirates stadium in London last night, to attend the inaugural Search Awards, arriving as mere mortals and leaving victorious, award held high with pride. Dressed suitably dapper, we worked the room before taking our seats for the pre-award meal. The hospitality at the Emirates was fantastic. The...

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Nov

1st

Dixon’s Presentation

Here is the transcript of Dixon’s recent presentation in New York. Hello New York, thank you very much for having me. My name is Dixon Jones, I think my first ever overseas conference was in fact an internet marketing conference in Vancouver many many years ago, so it is very good to be back at...

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Oct

24th

He who tweets, wins!

Over the weekend, Manchester City thrashed rivals Manchester United 6-1 at United’s home ground – a result no punter would have predicted… apart from Twitter. We took five of the biggest players from United and City who were on Twitter, and watched their accounts in the days leading up to the Manchester Derby yesterday afternoon,...

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Oct

19th

Secure Search? Say Goodbye to Referrer Data

Google have announced they are to encrypt searches by default, using the SSL protocol. Simply put, if you are logged in to Google and using a secure connection, the search engine will hide any keywords you type so they will not appear in analytics. As part of a wider initiative to encourage stronger security standards,...

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Oct

19th

Google Ditches the Plus (+) Operator. Bah

If you’re an advanced Google searcher, then you’re likely to be familiar with the plus operator. If you’re not, here’s the quick explanation: Google rewrites search queries, in order to try to deliver you the correct results, and to help searchers who struggle to come up with the correct syntax for a successful searches. Perhaps...

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Oct

18th

Sydney Mitchell SEO Case Study

  The Challenge The brief with this project was a site migration and construction of the new Content Management System (CMS) for Sydney Mitchell, a solicitors firm based in Birmingham. The aim was to ultimately provide Sydney Mitchell with a technically sound website, utilising search engine optimisation best practices, unique search engine friendly content and...

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Oct

17th

Action Storage SEO Case Study

The Challenge Receptional enjoyed a long relationship with Action Storage, a storage and shelving supplier for many years, offering a number of different online services. In 2008, Action Storage developed a new website and as a result organic search visitors dropped considerably. From 2007 to 2008 organic search traffic had fallen 28% and towards the...

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Oct

17th

Farewell to Google Labs

As announced earlier this year, Google’s experimental site Google Labs has shut down today. This seems to be a product of increasing streamlining going on over at the Googleplex, although it seems rather sad to see it go. A screenshot of the page prior to closure shows that most of the projects within Google Labs...

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Oct

14th

Link Insertion, Advertising of The Future

Guest Post by Murray Newlands October 27 is the birthday of the first time banner ads appeared on a website. These advertisements appeared on hotwired.com in 1994 and were the seeds to what would become a $24 billion business and generated a CTR of 78%. They were simple ads, for AT&T and Volvo—the latter’s banner...

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