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Category: "Others"

Jul

5th

Fight off your Adwords PPC competitors with Google’s Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content with stopping there as they’ve...

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Jul

1st

Upgraded AdWords sitelinks – a PPC dream, an SEO nightmare

Back in February 2012, Google made changes to their ad sitelink functionality meaning that other text within your ads could be used in sitelinks to make them more prominent than the standard set of traditional sitelinks- examples shown below. February 2012 Upgraded Sitelinks: Traditional Sitelinks: Google’s rationale behind this is that more precise and detailed...

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Jul

1st

They’re at it again! Changes to the Google Keyword Tool revealed

Google Adwords stalwart the ‘Keyword Tool’ has just recently been treated to a massive re-vamp. The trusty tool we’ve grown accustomed to has been transformed into one far more user friendly and efficient. However this change has gone largely unnoticed by the PPC community despite the huge overhaul. Once upon a time, in order to...

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Jun

7th

Why you should incorporate broader brand marketing into PPC campaigns

Landing at university my peers and I were doe-eyed and salivating at the prospect of working in the marketing industry. Surely (we thought) it’s all about coming up with amazing ideas, being flown from client to client by helicopter with lavish lunches courtesy company expenses to seal the deal, isn’t it……….isn’t it?! Recent successful big...

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May

31st

81 take away tips from the Content Marketing Show, May 2013

Today, I took myself off to the big smoke and dropped by the Content Marketing Show. I make it all sound so effortless, but I’ve actually been really generous, and compiled a set of tips from some of the thought leaders and professionals in the content marketing industry in order to help you improve your...

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May

23rd

Adwords Enhanced Campaigns: The Pros and Cons

Google introduced ‘enhanced campaigns’ in February this year in what has been the biggest change to Adwords in recent history. Adwords Account managers like myself have until the end of June to upgrade their client’s account to this new system before all campaigns will be automatically upgraded in July. Opinions over this upgrade are divided....

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May

17th

Receptional’s weekly digital news round up (week ending 17 May, 2013)

Once again, Receptional have scoured the web for the latest happenings in the land of digital. Think of us as your friendly, neighbourhood digital newsreel. Last week hundreds converged at the SMX conference in London. If you didn’t make it, don’t worry. The 315 takeaway tips from Wordtracker will make you feel like you were...

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May

10th

Receptional’s weekly digital news round up (week ending 10 May, 2013)

This week in digital trends, tablets are trying to take down PCs, an infographic tells us how much time we fritter away online; John Paul Mains advises how we can make our website more profitable without a big budget; Barry Schwartz warns that a Google update is imminent and finally James Gurd presents how Ecommerce...

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May

7th

Receptional’s weekly digital news round-up (week ending May 3, 2013)

Our weekly digital news feature covers social signals, Google Penguin, writing copy for your website, Nesta’s Creative Manifesto and a search engine battle to find the first ever website – all in one neat little round-up. Social Signals – truth or nonsense? We love a healthy debate here at Receptional, and this particular discussion centred...

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Apr

29th

Receptional’s weekly digital news round-up (week ending April 26, 2013)

Here it is, our second weekly round-up of the most recent developments and useful ideas from around the digital sphere. How to build an audience with Google+ Hangouts In this article, Sarah Hill proposes how Human media – an emerging layer of social media using real-time video chat technology – can build a stronger connection...

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