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Category: "Others"

Oct

17th

Farewell to Google Labs

As announced earlier this year, Google’s experimental site Google Labs has shut down today. This seems to be a product of increasing streamlining going on over at the Googleplex, although it seems rather sad to see it go. A screenshot of the page prior to closure shows that most of the projects within Google Labs...

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Oct

14th

Link Insertion, Advertising of The Future

Guest Post by Murray Newlands October 27 is the birthday of the first time banner ads appeared on a website. These advertisements appeared on hotwired.com in 1994 and were the seeds to what would become a $24 billion business and generated a CTR of 78%. They were simple ads, for AT&T and Volvo—the latter’s banner...

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Oct

13th

Collecting Leads with LinkedIn Ads

LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads. The feature, which is currently only available to selected advertisers on a test basis, enables advertisers to collect leads with campaign and contact leads directly on LinkedIn. For those of you out there already using LinkedIn PPC ads, you...

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Oct

13th

Online ad spend set to pull UK business out of a second recession

According to a report by the the IPA (Institute of Practitioners in Advertising) UK marketing budgets increased in the third quarter of this year. The majority of the increased advertising spend is going towards online marketing and sales promotion, as appose to more traditional media such as print advertising. The report found that 21 per...

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Oct

12th

Google +1 rolled out on Display Network

From Monday, the +1 button began to roll out on Google’s Display Network across the UK on both desktop and mobile and should be visible shortly. The +1 button was rolled out in the end of June this year and has been successful so far on the Google search network, with the idea being that...

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Oct

4th

Receptional Table Football Championships

Welcome to the home of the Receptional Table Football Championships (RTFC). RTFC Chairman: Mr Daniel Locke. Breaking News: Fixtures have been released for the forthcoming RDTFC season X! Season X League Table   Team P W L GF GA GD Pts Barrie Smith (LB) 3 3 - 15 7 +8 9 Daniel Locke (SEO) 4...

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Oct

4th

Receptional welcomes Ajay Gowda to the SEO team

Receptional are pleased to announce further expansion of the SEO/Development team this week with the addition of Ajay Gowda. Ajay brings with him strong development capabilities and a fanstastic work ethic which will almost certainly strengthen our CMS/development service offering moving into 2012. Ajay has made a good start learning the ropes at Receptional this...

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Sep

29th

How Does Content Monetization Actually Work and When Does it Matter?

Guest Post by Murray Newlands In simple words, content monetization is the process of earning money through written content. There are several methods to attain this. You can earn money by either selling the actual content content or by working on internet-based writing activities. In the first method, buyers of your content can be anyone...

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Sep

28th

Receptional Nominated for Two Search Awards

Receptional have been nominated for two awards at the upcoming 2011 UK Search Awards. The first award Receptional have been shortlisted for is Best Use of Search in Retail for our SEO work on the French children’s clothing store Vertbaudet. In 2011, Receptional have been hard at work improving the SEO side of the Vertbaudet...

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Sep

27th

SEO in a Social World

Simon Heseltine heads up SEO at AOL. That now that includes Huffington Post, which added lots of Social credibility to AOL’s search statistics. I caught up with him in Tampa, Florida, where he shared some social insight and how it affects organic search. Firstly, some headline AOL stats: 23% of social media messages include links...

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