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Category: "Others"

Sep

25th

Paid search ‘only slightly better than organic’

A new survey suggests that paid for search results only produce a nine per cent advantage in conversion rates over organic searchresults. The study by WebSideStory, for the first eight months of the year, found that keywords bought on a pay-per-clickbasis recived a median conversion rate of 3.40 per cent, while organic search results yielded...

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Sep

20th

Yahoo! hit by internet advertising downturn

The disclosure by Yahoo! that it sold less internet advertisingspace in recent weeks has worried investors, driving down the value of the company’s stock. The company said that a down turn in car and financial advertising was to blame for the disappointing results. Chief executive Terry Semel said advertising revenues were "not growing as quickly...

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Sep

19th

Quigo set sights on Google and Yahoo!

Although far smaller than rivals Google and Yahoo! search firm Quigo is winning important advertising business from its competition based on a non-threatening advertising strategy. Quigo’s AdSonar online advertising system works like Google’s AdSense and Yahoo!’s Content Match, but scores highly in winning business away from search engine rivals, firms which are increasingly competing with...

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Sep

18th

Google ordered to remove French news in Belgium

Google faces a daily fine of

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Sep

14th

Microsoft Live Search goes live

Microsoft’s Windows Live search portal has been brought out of testing and officially launched. Live.com offers users a customisable homepage, allowing them to search with Microsoft’s Live search engine, make a local search or add in information modules such as RSS feeds, news, weather and other features. Not all of Live.com has fully come out...

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Sep

13th

Yahoo! in new mobile search agreement

Yahoo! has signed a new mobile search agreement with mobile internet provider Bango. The deal will mean that Yahoo!’s search facilities are incorporated into Bango’s mobile content platform, and will allow businesses to set up a mobile presence and billing system with a minimum of fuss. The system will also allow firms to establish mobile...

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Sep

12th

Analytics becoming integral to internet marketing

Web analytics are becoming central to internet marketing, according to new research. The Economist Intelligence Unit (EIU) has found that data-driven approaches are being increasingly employed by marketers to help understand net-savvy consumers, Channel News reports. Changes in consumer behaviour are altering how marketers think about areas such as integration, branding, accountability and internal organisation....

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Sep

11th

Local online advertising to grow 31.6 per cent next year

The market for online local advertising is to grow by 31.6 per cent next year, according to a survey reported in Mediaweek. Borrell Associates said that local online advertising will grow to be worth $7.7 billion in 2007, with online advertising expenditures above $1 million in the vast majority of US local markets. However, the...

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Sep

6th

Microsoft adCenter adds behavioural targeting features

Microsoft is to add behavioural targeting features to its adCenter package, according to MediaPost. The website reported that MSN will analyse the search history and sites visited by users to guess their interests, from which it will create 18 audience segments – allowing advertisers to target ads at individuals within specific groups. Audience segments analysed...

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Sep

5th

New online advertising pricing tool launched

A new tool for pricing online advertising has been launched. AdsBay.co.uk’s new tool allows webmasters to determine fair pricing for free space on their site, while helping advertisers to assess different offers from different sites. The site claims to offer improvements over other services, such as in pricing result precision and the number of determining...

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