Contact Us | About Us
Talk to us: 01525 715520

Category: "Others"

Sep

12th

Analytics becoming integral to internet marketing

Web analytics are becoming central to internet marketing, according to new research. The Economist Intelligence Unit (EIU) has found that data-driven approaches are being increasingly employed by marketers to help understand net-savvy consumers, Channel News reports. Changes in consumer behaviour are altering how marketers think about areas such as integration, branding, accountability and internal organisation....

› Read more
Posted by 0 Comments Others
Sep

11th

Local online advertising to grow 31.6 per cent next year

The market for online local advertising is to grow by 31.6 per cent next year, according to a survey reported in Mediaweek. Borrell Associates said that local online advertising will grow to be worth $7.7 billion in 2007, with online advertising expenditures above $1 million in the vast majority of US local markets. However, the...

› Read more
Posted by 0 Comments Others
Sep

6th

Microsoft adCenter adds behavioural targeting features

Microsoft is to add behavioural targeting features to its adCenter package, according to MediaPost. The website reported that MSN will analyse the search history and sites visited by users to guess their interests, from which it will create 18 audience segments – allowing advertisers to target ads at individuals within specific groups. Audience segments analysed...

› Read more
Posted by 0 Comments Others
Sep

5th

New online advertising pricing tool launched

A new tool for pricing online advertising has been launched. AdsBay.co.uk’s new tool allows webmasters to determine fair pricing for free space on their site, while helping advertisers to assess different offers from different sites. The site claims to offer improvements over other services, such as in pricing result precision and the number of determining...

› Read more
Posted by 0 Comments Others
Sep

4th

Yahoo! social search launches in the UK

Yahoo! is to launch its social search service in the UK, marking the event with a huge advertising campaign. The company’s Yahoo! Answers service already serves 50 million users with customised answers, allowing individuals to tap others’ personal knowledge to help resolve queries. To celebrate its launch in Britain, Yahoo! Answers is to be the...

› Read more
Posted by 0 Comments Others
Sep

4th

New browser accused over adware

A piece of software which claims to secure web browsing for users has been accused of being built to direct users to advertising. A report on "Web3.0log" claimed that Browzar’s search bar redirects searches to paid results from Overture, while the browser’s permanently fixed home page also directs users to the same service. The author...

› Read more
Posted by 0 Comments Others
Aug

30th

Salesforce integrates Google Adwords

Salesforce.com has announced a new product, Salesforce for Google AdWords, which offers an integrated, on-demand system to create, place and track adverts. Furthermore, the company contends, the two products working together allow the first complete package for the whole sales process, from launch through monitoring to closing a deal. The new product became possible once...

› Read more
Posted by 0 Comments Others
Aug

30th

Danny Sullivan retires from Search Engine Watch

Danny Sullivan, Internet search guru and founder of Search Engine Watch (SEW), has announced that he is to leave the website he started. A series of sales left the company controlled by Jupitermedia, which founded the Search Engine Strategies (SES) conferences, a series of industry get-togethers focusing on the challenges of navigating and understanding search...

› Read more
Posted by 0 Comments Others
Aug

29th

Online ad spending to soar 35 per cent globally

Worldwide online advertising spending is set to soar to $11.6 billion, according to a report from Merrill Lynch. The company said that online ad spending will rise by 35 per cent during 2006, up from a previous estimate of 33 per cent, MediaPost.com reported. By 2007, $14.5 billion is predicted to be spent on international...

› Read more
Posted by 0 Comments Others
Aug

25th

Boom in Chinese search engine advertising

The Chinese search advertising market is booming, according to new figures from China Computerworld Research. The company said that spending on major search engine advertising in China reached 1.72 billion yuan ($215 million) in the first six months of 2006, with an increased number of web-savvy Chinese firms taking to online advertising. As a result,...

› Read more
Posted by 0 Comments Others