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Category: "Others"

Sep

6th

Microsoft adCenter adds behavioural targeting features

Microsoft is to add behavioural targeting features to its adCenter package, according to MediaPost. The website reported that MSN will analyse the search history and sites visited by users to guess their interests, from which it will create 18 audience segments – allowing advertisers to target ads at individuals within specific groups. Audience segments analysed...

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Sep

5th

New online advertising pricing tool launched

A new tool for pricing online advertising has been launched. AdsBay.co.uk’s new tool allows webmasters to determine fair pricing for free space on their site, while helping advertisers to assess different offers from different sites. The site claims to offer improvements over other services, such as in pricing result precision and the number of determining...

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Sep

4th

Yahoo! social search launches in the UK

Yahoo! is to launch its social search service in the UK, marking the event with a huge advertising campaign. The company’s Yahoo! Answers service already serves 50 million users with customised answers, allowing individuals to tap others’ personal knowledge to help resolve queries. To celebrate its launch in Britain, Yahoo! Answers is to be the...

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Sep

4th

New browser accused over adware

A piece of software which claims to secure web browsing for users has been accused of being built to direct users to advertising. A report on "Web3.0log" claimed that Browzar’s search bar redirects searches to paid results from Overture, while the browser’s permanently fixed home page also directs users to the same service. The author...

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Aug

30th

Salesforce integrates Google Adwords

Salesforce.com has announced a new product, Salesforce for Google AdWords, which offers an integrated, on-demand system to create, place and track adverts. Furthermore, the company contends, the two products working together allow the first complete package for the whole sales process, from launch through monitoring to closing a deal. The new product became possible once...

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Aug

30th

Danny Sullivan retires from Search Engine Watch

Danny Sullivan, Internet search guru and founder of Search Engine Watch (SEW), has announced that he is to leave the website he started. A series of sales left the company controlled by Jupitermedia, which founded the Search Engine Strategies (SES) conferences, a series of industry get-togethers focusing on the challenges of navigating and understanding search...

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Aug

29th

Online ad spending to soar 35 per cent globally

Worldwide online advertising spending is set to soar to $11.6 billion, according to a report from Merrill Lynch. The company said that online ad spending will rise by 35 per cent during 2006, up from a previous estimate of 33 per cent, MediaPost.com reported. By 2007, $14.5 billion is predicted to be spent on international...

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Aug

25th

Boom in Chinese search engine advertising

The Chinese search advertising market is booming, according to new figures from China Computerworld Research. The company said that spending on major search engine advertising in China reached 1.72 billion yuan ($215 million) in the first six months of 2006, with an increased number of web-savvy Chinese firms taking to online advertising. As a result,...

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Aug

24th

Web analytics to grow 22 per cent

Over the course of this year the UK market for web analytics is expected to grow 22 per cent, reports IT Week. The prediction comes from research and marketing firm E-consultancy, with the value of the UK market expected to rise to £56 million by the end of 2006. Growth in Internet use and the...

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Aug

22nd

WPP chief says UK leads in internet advertising

The chief of advertising agency WPP has said that the UK is experiencing a greater shift from traditional to internet advertisingthan anywhere else in the world. Sir Martin Sorrell told the Guardian that the share of advertising spend on the internet in Britain would be 14 per cent by November, compared to just two per...

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