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Category: "Others"

Aug

24th

Web analytics to grow 22 per cent

Over the course of this year the UK market for web analytics is expected to grow 22 per cent, reports IT Week. The prediction comes from research and marketing firm E-consultancy, with the value of the UK market expected to rise to £56 million by the end of 2006. Growth in Internet use and the...

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Aug

22nd

WPP chief says UK leads in internet advertising

The chief of advertising agency WPP has said that the UK is experiencing a greater shift from traditional to internet advertisingthan anywhere else in the world. Sir Martin Sorrell told the Guardian that the share of advertising spend on the internet in Britain would be 14 per cent by November, compared to just two per...

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Aug

20th

Web 2.0 ‘more than online marketing hype’

Online experts are urging businesses to ignore the hype over the buzz term ‘Web 2.0’, and concentrate instead on the changing face of online consumerism. An expert industry panel fielding representatives from Conchango, Pearson, Play.com and Ogilvy Interactive conceded yesterday that there was much "noise" surrounding the term Web 2.0, with suggestions that it is...

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Aug

20th

Online advertising beats cinema

Online advertising has overtaken cinema ads in the Irish Republic, according to a new report. The Institute of Advertising Practitioners in Ireland (IAPI) said that during the first six months the country’s internet advertising spend reached €5.9 million, 20 per cent ahead of cinema’s reported €4.9 million. However, online advertising is still dwarfed by print...

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Aug

11th

SMEs planning to up spend on internet advertising

Small to medium sized enterprises (SMEs) are planning to increase their internet advertising spending, according to a new report. A survey conducted by advertising network firm DirectoryM found that 37 per cent of SMEs are planning to boost their online ad spend, with an average of 52 per cent of SMEs ad budgets being set...

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Aug

9th

Potential seen in growing area of mobile search

There is significant potential for growth with the mobile search market, according to a survey by the Mobile Marketing Association (MMA). The group found that 31 per cent of US adults had used mobile search for the first time in the last four weeks. Those who had already adopted mobile search were making an average...

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Aug

7th

Google to flag up potential malware sites

Google is to present warnings to users when visiting sites suspected of distributing malware. The project, resulting from collaboration with StopBadware.org, will pop-up a warning whenever a user clicks a link through Google to a site which has been found to carry spyware or other malicious items. While current warnings are general in scope, StopBadware.org...

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Jul

27th

Finance and travel sites good to target car buyers, marketers advised

Marketing managers are being advised that travel, special interest and finance web sites are often more effective for ‘upper-funnel’ brand marketing than placing advertising on most automotive shopping sites. The findings come from J D Power’s first study into online marketing within the car sales industry, for which it surveyed 10,724 verified new-vehicle buyers with...

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Jul

10th

New consultant joins the Receptional Team

I am delighted that Matt Springbett has joined Receptional’s team and will be a new client focused face. Matt brings considerable technical expertise to the Receptional team – in particular a good understanding of PHP, MySQL and (X)HTML. This will be a boon to our CTO who gets lumbered with far too many implementations when...

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Jun

25th

MSN and Yahoo! Search Tied for Second Place in UK

The focus on which search engine will grow to compete with Google. However in the UK, the battle is currently for second place, with Google far and away the favourite. Yahoo’s share of executed UK searches has grown to be tied with that of MSN. Yahoo! Search and MSN Search each powered just over 7%...

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