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Category: "Others"

Aug

20th

Online advertising beats cinema

Online advertising has overtaken cinema ads in the Irish Republic, according to a new report. The Institute of Advertising Practitioners in Ireland (IAPI) said that during the first six months the country’s internet advertising spend reached €5.9 million, 20 per cent ahead of cinema’s reported €4.9 million. However, online advertising is still dwarfed by print...

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Aug

11th

SMEs planning to up spend on internet advertising

Small to medium sized enterprises (SMEs) are planning to increase their internet advertising spending, according to a new report. A survey conducted by advertising network firm DirectoryM found that 37 per cent of SMEs are planning to boost their online ad spend, with an average of 52 per cent of SMEs ad budgets being set...

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Aug

9th

Potential seen in growing area of mobile search

There is significant potential for growth with the mobile search market, according to a survey by the Mobile Marketing Association (MMA). The group found that 31 per cent of US adults had used mobile search for the first time in the last four weeks. Those who had already adopted mobile search were making an average...

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Aug

7th

Google to flag up potential malware sites

Google is to present warnings to users when visiting sites suspected of distributing malware. The project, resulting from collaboration with StopBadware.org, will pop-up a warning whenever a user clicks a link through Google to a site which has been found to carry spyware or other malicious items. While current warnings are general in scope, StopBadware.org...

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Jul

27th

Finance and travel sites good to target car buyers, marketers advised

Marketing managers are being advised that travel, special interest and finance web sites are often more effective for ‘upper-funnel’ brand marketing than placing advertising on most automotive shopping sites. The findings come from J D Power’s first study into online marketing within the car sales industry, for which it surveyed 10,724 verified new-vehicle buyers with...

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Jul

10th

New consultant joins the Receptional Team

I am delighted that Matt Springbett has joined Receptional’s team and will be a new client focused face. Matt brings considerable technical expertise to the Receptional team – in particular a good understanding of PHP, MySQL and (X)HTML. This will be a boon to our CTO who gets lumbered with far too many implementations when...

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Jun

25th

MSN and Yahoo! Search Tied for Second Place in UK

The focus on which search engine will grow to compete with Google. However in the UK, the battle is currently for second place, with Google far and away the favourite. Yahoo’s share of executed UK searches has grown to be tied with that of MSN. Yahoo! Search and MSN Search each powered just over 7%...

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Jun

11th

New User Habits Internet Research

Search Engine Strategies came to London in May. As I did not have to speak until the second day, I decided to sit in on a few of the sessions. The session on Searcher Behavior Research revealed an interesting angle on user behavior online. Graham Hansell from Sitelynx brought along a lady from the London...

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Jun

6th

Overture Accreditation a Very Exclusive Club

Anyone looking to engage a search marketing partner should notice significant professionalism from companies bearing the Google accreditation mark or the Microsoft accreditation mark. Of course Receptional has both. But did you know that the ORIGINAL accreditation scheme in the UK was run by Yahoo’s previous PPC trading name, Overture. Only 10 companies in the...

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May

10th

Google Trends

Has Google given us a new tool that predicts its own demise? Google’s new trend checker shows more people getting interested in Blogs and less people interested in Search Engines. Google has a new tool which allows you to track the importance of a generic search term over time. Called Google Trends, it is incredibly...

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