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Category: "Others"

Jun

12th

Ping Bing? Ding! Ding!

This post is a little test – which means this post is written and published on this page in two parts. The Bing experiment When this News story is first published, it will ping our usual systems to tell the world that there is new content online. The experiment is to see how long it...

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Posted by 9 Comments Others
Jun

12th

Google Adwords Search Query Reports – How To Make Big Savings

After plenty of shouting from Adwords advertisers, the Google Adwords search query reports have had a recent face lift and now display all search queries that trigger your ads and the initial results and applications of this are extremely positive indeed. Previously, advertisers could only see a selection of actual queries rather than a comprehensive...

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Posted by 2 Comments Others
Jun

12th

Using Google Analytics reports to make your campaigns even more profitable

There are literally hundreds of Google Analytics reports that you can use to improve the performance of your website with regards to usability, search engine optimsation and the ROI of your paid search campaigns.  Recently, I have been focusing on the keyword performance report which has helped to significantly improve the performance of many of...

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Posted by 2 Comments Others
Jun

12th

Human Rights & Internet Piracy

The dust is settling over the latest installment of the battle between the state/record labels and musicians against the world of illegal downloads. The result is familiar but not entirely expected. The French bill, spearheaded by President Sarkozy (whose wife is the singer Carla Bruni coincidently), hoped that a "three strikes and you’re out" policy...

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Jun

11th

Usability Testing; Making a Big Impact With Small Changes

A common misconception of usability testing is that big tests mean big results. While split testing, large scale changes are fine when absolutely needed but they aren’t necessary to achieve such results. Of course minor changes to calls to action can have a significant impact, but other less obvious elements of a page can have...

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Jun

11th

Google Webmaster Tools new interface

Google’s Webmaster Tools interface has undergone a big change today with a new visual design and recategorisation of many of the tools and reports. While Google’s tools alone are just an additional aid to typical SEO evaluations, they’ve certainly improved over time and these days offer some good data “from the horse’s mouth” – much...

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Jun

11th

Finally Some Good News About the Economy?

The National Institute for Economic and Social Research said yesterday that the British economy grew by 0.2% in April and 0.1% in May. Whilst we seem to hear such conflicting information from all kinds of ‘credible’ sources on a near daily basis, it’s difficult to know who and what to believe but, what makes this...

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Jun

11th

Reasons to be cheerful about E-commerce.

It’s a tough time on the High Street. The reasons to stay away seem to grow by the day; recession, swine flu, the english summer rain & the price of parking anywhere conspire to create a pretty bleak outlook. You could be forgiven for thinking that that the days of just ‘treating yourself’ are at...

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Jun

10th

Google confirming reconsideration requests via email

Good news today for any site-owners who have failed to conform to Google’s guidelines and have submitted a reconsideration request. Search Engine Roundtable reports that webmasters are receiving email confirmation of when a site has been reviewed: Subject: We’ve processed your reconsideration request for [mywebsite.com] We received a request from a site owner to reconsider...

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Jun

10th

Yahoo Analytics new data centre is now online: action is required

As of this week, Yahoo Analytics (formerly IndexTools) is now hosted at a new data centre, with a number of improvements.  Now that the system is fully under the Yahoo brand, you will now need to use a Yahoo account to access your website statistics.  Going forward, access to the older data centre and interface...

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