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Category: "Others"

May

3rd

Receptional speaking at SES in London

Receptional have again been asked to speak in London on the session ‘Measuring Success Case Studies & Tactics’ in June. The two case studies are based on Leisure Direction, one of our largest clients. Case Study # 1: www.leisuredirection.co.uk One of our largest clients. They actually came on board with us around 2003 and have...

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Apr

27th

We Are England Viral Marketing Campaign

How "Ricky" and the NSPCC have created a way to get 60,000 parents linking into a website and raise money in the process through a unique viral marketing campaign and how you can help or benefit. As the World Cup looms (that’s soccer for anyone over the pond), you can bet that songs will be...

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Apr

21st

Microsoft Live Search Marketing Developments

Microsoft have launched a new way to use search. Their portal, Live.com, is in Beta and at Webmasterworld Rahul Lahiri – one of MSN’s engineers on algorithmic search gave us an insight into how they intend to take on the giants of Google and Yahoo. When I saw the faces on the Yahoo rep (Tim...

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Apr

21st

Blog Marketing, Search Marketing and Harvard Law School

Who would be the world experts in Blog Marketing? I am not sure there are any yet, but on Thursday evenings, a small band of academics gather at Harvard Law school in Boston, to talk about a social revolution on the net… Blogging. I took up the offer to join them for a high brow...

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Mar

29th

Receptional speaking at Web Master World in Boston

Receptional have again been invited to be on two highly regarded panels at WebMasterWorld’s next PubCon. This time in Boston in April. This time around, Dixon will be on the Link Building clinic and also the Landing Page clinic. Clinics are very interactive sessions at the conference, where members of the audience can discuss their...

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Mar

24th

Blog Advertising Survey

Don’t use Page Rank or Cost as indicators of quality when looking at running advertising campaigns across Blog sites. Our research now shows that these are two of the poorest indicators. How, then, should an advertising agency approach a Blog advertising campaign? What factors make good indicators as to the suitability of a Blog for...

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Feb

21st

Internet Marketing Consultant Required

Receptional are an Internet Marketing Agency currently promoting the Internet presence of approximately 60 companies. We wish to recruit an Internet Marketing Consultant who will be responsible for managing key accounts. The role requires a very good understanding of website development, good numeracy and literacy, a basic understanding of statistics and well developed interpersonal skills....

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Feb

19th

Pay Per Call Research in the UK

Pay per call is seen by some as the natural successor to pay per click, where phone numbers are displayed on search results and content pages instead of web links. The advertiser pays per call instead of per click. But how is it being used in the UK, what is the potential and what are...

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Feb

6th

BMW Ignores the Ethics of Search Engine Marketing

BMW.de has been banned from Google – at least in the short term. What is perhaps worse is that they have also received international publicity for their antics. This article looks at why their site was banned but also looks at the wider issue of the pitfalls of choosing a search marketing partner. Why BMW...

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Feb

6th

BMW Ignores the Ethics of Search Engine Marketing

BMW.de has been banned from Google – at least in the short term. What is perhaps worse is that they have also received international publicity for their antics. This article looks at why their site was banned but also looks at the wider issue of the pitfalls of choosing a search marketing partner. Why BMW...

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