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Category: "Others"

Feb

6th

BMW Ignores the Ethics of Search Engine Marketing

BMW.de has been banned from Google – at least in the short term. What is perhaps worse is that they have also received international publicity for their antics. This article looks at why their site was banned but also looks at the wider issue of the pitfalls of choosing a search marketing partner. Why BMW...

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Feb

6th

BMW Ignores the Ethics of Search Engine Marketing

BMW.de has been banned from Google – at least in the short term. What is perhaps worse is that they have also received international publicity for their antics. This article looks at why their site was banned but also looks at the wider issue of the pitfalls of choosing a search marketing partner. Why BMW...

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Feb

3rd

Human Vs Automated PPC Management

Who has the edge when it comes to paid search bid management – human decision systems or computer decision systems? Dixon Jones, director at Receptional looks at the two approaches. Google Adwords and Overture (Yahoo’s equivalent) are the two of the most successful new advertising mediums of the modern age. They give an impressive and...

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Jan

26th

Bristol Get2Gether on the 23rd February

On the evening Thursday 3rd February, there is an affiliate marketing Get2gether at the Pitcher and Piano in Bristol. Receptional will be there and we hope you will come to a short presentation about the Leisure Direction Affiliate Program at 4:00 PM beforehand in a nearby hotel. The A4Uforum is the UK’s leading web based...

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Jan

26th

Bristol Get2Gether on the 23rd February

On the evening Thursday 3rd February, there is an affiliate marketing Get2gether at the Pitcher and Piano in Bristol. Receptional will be there and we hope you will come to a short presentation about the Leisure Direction Affiliate Program at 4:00 PM beforehand in a nearby hotel. The A4Uforum is the UK’s leading web based...

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Jan

24th

Has the CFO of Yahoo made a strategic blunder?

Yahoo appears to have given up in the race against Google, but should they really have said so in front of the markets? Susan Decker – CFO at Yahoo – has said "We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google". This was said in an interview...

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Jan

24th

Has the CFO of Yahoo made a strategic blunder?

Yahoo appears to have given up in the race against Google, but should they really have said so in front of the markets? Susan Decker – CFO at Yahoo – has said "We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google". This was said in an interview...

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Jan

4th

Google Third Party Program Levels Adwords

Until now, the big Ad agencies had a huge advantage over you and SEM Experts when advertising on Google. A 15% advantage to be exact. From the 1st of January 2006, Google has levelled the playing field in the UK and Europe between ad-agencies, traditionally receiving a discount on Google Advertising and niche search marketers,...

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Jan

4th

Google Third Party Program Levels Adwords

Until now, the big Ad agencies had a huge advantage over you and SEM Experts when advertising on Google. A 15% advantage to be exact. From the 1st of January 2006, Google has levelled the playing field in the UK and Europe between ad-agencies, traditionally receiving a discount on Google Advertising and niche search marketers,...

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Dec

19th

Receptional to offer Lifetime Visitor Metrics in 2008

IndexTools – Receptional’s web analytics partner – will leap forward in the beginning of 2008 by introducing the IndexTools Marketing Optimization Framework, which provides a holistic approach for our clients and partners to advance far beyond traditional Web Analytics. The core of this framework is the launch of IndexTools Web Analytics 10, which, among other...

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