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Category: "Others"

Oct

26th

Explosive growth in e-commerce on track, says web marketing firm

The explosive growth in e-commerce predicted last year by online marketing and advertising firm Leadpile is on track, the company has claimed. Leadpile said in 2005 that it expected the next-generation of internet users to push e-commerce sales over $1 trillion by 2012 and a year on it is standing by its prediction. With sales...

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Oct

17th

Forthcoming SEO Conference Dates

The conference season is well and truly upon us. Here is a list of events that in which Receptional have been asked to participate over the next couple of months. If you are able to come to any of the events, please do look us up and come and introduce yourself to one of the...

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Sep

5th

Translating traditional marketing terms to New Media equivalent terms

I have read a number of articles recently on how New World Media and traditional media have different metrics. I even read in a very reputable magazine that ‘Marketing metrics do not yet exist for online advertising!’. Where have the old media guys been? Well – of COURSE we have measurements – and their accuracy...

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Aug

31st

SEM and analysis skills becoming core marketing competencies

A recent survey on the skills needed in modern marketing has shown that analysis, measurement and search engine optimisation are becoming more important than traditional marketing competencies. According to Coremetrics, 73 per cent of the 120 US and UK respondents said analytics and measurement have become more important over the past two years and these...

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Aug

14th

Online advertising sees huge growth

As television and radio ad revenues decline, the online sector continues to grow, according to figures from Ofcom. In its annual communications report, the telecoms regulator said that revenues from online advertising grew from £0.17 billion in 2001 to £1.3 billion in 2005, reflecting growth in the number of home broadband connections – up from...

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Aug

9th

Innovative advertising from charity search engine

British charities are to benefit from the British search ads market, as a new keyword advertising service launches. British search engine everyclick.com, which gives away 50 per cent of its advertising revenues to charity, said that the new service will significantly increase the amount of cash it generates for good causes in Britain. Charities will...

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Aug

7th

Online travel demographics changing

An older generation of travellers will be booking their holidays online over the next few years, with baby boomers (aged 45 to 60) driving the market. A new study by market research firm eMarketer reveals that the United States is the current leader in online travel expenditure, with leisure and non-corporate travel consumers expected to...

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Aug

1st

Exploiting A Niche

Dixon Jones, managing director of Receptional.com, the internet marketing consultancy points the way ahead for internet niche marketing. The internet has been one huge learning curve and no-body could have foreseen the enormous impact it would have on all our lives in just such a short time. It’s not surprising therefore that we’ve not been...

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Jun

8th

Google announces online advertising partnership

Small businesses looking to improve their attempts at online marketing could benefit from a new partnership between Google and Salesforce.com. Under the move, marketers will be able to make use of AdWords – the search engine’s online advertising system – and monitor the success of their campaigns using Salesforce Group Edition. Ovum analyst David Bradshaw...

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Jun

6th

UK leads online ad spend

Britain is leading Europe in terms of internet advertising spend. According to research conducted by the European Internet Advertising Bureau, the country accounted for 39 per cent.

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