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Category: "Others"

Jan

4th

Google Third Party Program Levels Adwords

Until now, the big Ad agencies had a huge advantage over you and SEM Experts when advertising on Google. A 15% advantage to be exact. From the 1st of January 2006, Google has levelled the playing field in the UK and Europe between ad-agencies, traditionally receiving a discount on Google Advertising and niche search marketers,...

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Dec

19th

Receptional to offer Lifetime Visitor Metrics in 2008

IndexTools – Receptional’s web analytics partner – will leap forward in the beginning of 2008 by introducing the IndexTools Marketing Optimization Framework, which provides a holistic approach for our clients and partners to advance far beyond traditional Web Analytics. The core of this framework is the launch of IndexTools Web Analytics 10, which, among other...

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Nov

29th

Google to open advertising branch in India

Google has announced it is open an online advertising branch in Gurgaon, India. The search engine’s new Online Sales and Operations centre will advise customers on the best use of its advertising programme AdWords. Director David Fischer said: "Our goal is to find the best people worldwide to provide the best search experience for our...

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Oct

26th

Explosive growth in e-commerce on track, says web marketing firm

The explosive growth in e-commerce predicted last year by online marketing and advertising firm Leadpile is on track, the company has claimed. Leadpile said in 2005 that it expected the next-generation of internet users to push e-commerce sales over $1 trillion by 2012 and a year on it is standing by its prediction. With sales...

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Oct

17th

Forthcoming SEO Conference Dates

The conference season is well and truly upon us. Here is a list of events that in which Receptional have been asked to participate over the next couple of months. If you are able to come to any of the events, please do look us up and come and introduce yourself to one of the...

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Sep

5th

Translating traditional marketing terms to New Media equivalent terms

I have read a number of articles recently on how New World Media and traditional media have different metrics. I even read in a very reputable magazine that ‘Marketing metrics do not yet exist for online advertising!’. Where have the old media guys been? Well – of COURSE we have measurements – and their accuracy...

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Aug

31st

SEM and analysis skills becoming core marketing competencies

A recent survey on the skills needed in modern marketing has shown that analysis, measurement and search engine optimisation are becoming more important than traditional marketing competencies. According to Coremetrics, 73 per cent of the 120 US and UK respondents said analytics and measurement have become more important over the past two years and these...

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Aug

14th

Online advertising sees huge growth

As television and radio ad revenues decline, the online sector continues to grow, according to figures from Ofcom. In its annual communications report, the telecoms regulator said that revenues from online advertising grew from £0.17 billion in 2001 to £1.3 billion in 2005, reflecting growth in the number of home broadband connections – up from...

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Aug

9th

Innovative advertising from charity search engine

British charities are to benefit from the British search ads market, as a new keyword advertising service launches. British search engine everyclick.com, which gives away 50 per cent of its advertising revenues to charity, said that the new service will significantly increase the amount of cash it generates for good causes in Britain. Charities will...

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Aug

7th

Online travel demographics changing

An older generation of travellers will be booking their holidays online over the next few years, with baby boomers (aged 45 to 60) driving the market. A new study by market research firm eMarketer reveals that the United States is the current leader in online travel expenditure, with leisure and non-corporate travel consumers expected to...

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