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Category: "Others"

Aug

1st

Exploiting A Niche

Dixon Jones, managing director of Receptional.com, the internet marketing consultancy points the way ahead for internet niche marketing. The internet has been one huge learning curve and no-body could have foreseen the enormous impact it would have on all our lives in just such a short time. It’s not surprising therefore that we’ve not been...

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Jun

8th

Google announces online advertising partnership

Small businesses looking to improve their attempts at online marketing could benefit from a new partnership between Google and Salesforce.com. Under the move, marketers will be able to make use of AdWords – the search engine’s online advertising system – and monitor the success of their campaigns using Salesforce Group Edition. Ovum analyst David Bradshaw...

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Jun

6th

UK leads online ad spend

Britain is leading Europe in terms of internet advertising spend. According to research conducted by the European Internet Advertising Bureau, the country accounted for 39 per cent.

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May

30th

Advertisers targeting women may maximise online revenue

Young women are spending an increasing amount of time online. According to research conducted by Nielsen/Netratings, British females aged between 18 and 34 were on the internet 27 per cent longer than their male counterparts over the course of March. Overall, women in this age group were reported to account for about a quarter of...

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May

17th

SEO methods can help build

Online marketers looking to increase the search engine rankings of their content could be well advised to use keywords throughout their copy. Writing on Online Marketing Sydney, Fred Schebesta claims that focusing on one keyword per article can help firms drive their attempts at search engine optimisation (SEO). He said: "Use a keyword selection tool...

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Mar

27th

Microsoft to supply Piczo’s online advertising

Microsoft has announced it is to supply online advertising for Piczo. Under the move, the technology firm’s Digital Advertising Solutions (DAS) subsidiary will be the sole provider of advertisements displayed on the social networking website within Britain. Piczo had previously been working with Ad2-Go and is now set to focus on enhancing its "product and...

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Mar

23rd

User-generated content could hold advantages

By creating a user-generated content (UGC) area on their websites, companies can enlist the help of audiences in promoting their brand name, it has been suggested. Writing on SEO Book, Aaron Wall claims that by setting up "a forum or community section", users can create regularly-updated free content which could then appear in search rankings....

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Mar

13th

Engaging young adults vital to internet marketing

Successfully targeting internet users aged between 18 and 24 could be vital for those firms looking to increase their online revenue, a new report reveals. According to research by Avenue A | Razorfish, those in this age group "live and breathe the internet" and a result could be much more likely to be a source...

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Mar

9th

Paid advertising may be best way to attract high spending consumers

Firms wishing to attract affluent consumers should invest in paid search advertising, a new study shows. According to JupiterResearch, American users with a household income of at least $100,000 (

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Mar

2nd

Potential opportunities for increased contextual advertising

The majority of businesses are looking to drive traffic to their website over 2007, it has been revealed. In a poll on a Yahoo! Publisher Network (YPN) blog, 59 per cent of firms see raising traffic as their number one priority for their website this year. Meanwhile, about four per cent of companies are looking...

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