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Category: "Others"

May

17th

SEO methods can help build

Online marketers looking to increase the search engine rankings of their content could be well advised to use keywords throughout their copy. Writing on Online Marketing Sydney, Fred Schebesta claims that focusing on one keyword per article can help firms drive their attempts at search engine optimisation (SEO). He said: "Use a keyword selection tool...

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Mar

27th

Microsoft to supply Piczo’s online advertising

Microsoft has announced it is to supply online advertising for Piczo. Under the move, the technology firm’s Digital Advertising Solutions (DAS) subsidiary will be the sole provider of advertisements displayed on the social networking website within Britain. Piczo had previously been working with Ad2-Go and is now set to focus on enhancing its "product and...

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Mar

23rd

User-generated content could hold advantages

By creating a user-generated content (UGC) area on their websites, companies can enlist the help of audiences in promoting their brand name, it has been suggested. Writing on SEO Book, Aaron Wall claims that by setting up "a forum or community section", users can create regularly-updated free content which could then appear in search rankings....

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Mar

13th

Engaging young adults vital to internet marketing

Successfully targeting internet users aged between 18 and 24 could be vital for those firms looking to increase their online revenue, a new report reveals. According to research by Avenue A | Razorfish, those in this age group "live and breathe the internet" and a result could be much more likely to be a source...

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Mar

9th

Paid advertising may be best way to attract high spending consumers

Firms wishing to attract affluent consumers should invest in paid search advertising, a new study shows. According to JupiterResearch, American users with a household income of at least $100,000 (

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Mar

2nd

Potential opportunities for increased contextual advertising

The majority of businesses are looking to drive traffic to their website over 2007, it has been revealed. In a poll on a Yahoo! Publisher Network (YPN) blog, 59 per cent of firms see raising traffic as their number one priority for their website this year. Meanwhile, about four per cent of companies are looking...

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Mar

2nd

Google Adwords Qualified Company

Receptional is one of the first online marketing companies in the UK to be awarded the badge of “Google Adwords Professional Company” after reaching all the requirements of this new accolade. In fact, Receptional had met all the requirements to join this small elite club from day one of the qualification’s inception (which was January...

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Feb

23rd

Irish firms face SEO challenges

Irish companies are failing to take advantage of search engine optimisation (SEO), a new study suggests. According to a report by Captivate Digital, 53 per cent of leading Irish firms do not appear in the top five search engine results based on a simple keyword search within their category. Director of Captivate Digital John Dunne...

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Feb

22nd

Channel 4 makes online ad move

Channel 4 has announced the launch of its online advertising sales network. The network, entitled 4 Digital Solutions, will look to compete with similar services offered by Orange and Sky Media, reports Marketing Week. According to the publication, the service will offer a premium advertising network featuring video streaming and high-end advertising as well as...

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Feb

21st

Online ad spending is cost-effective, claims Adobe

Adobe Systems has announced it is to increase its spend on internet advertising as it aims to attract more clients. The move comes as the American firm, creator of picture editing software Photoshop, looks to reduce money spent on ‘traditional’ forms of advertising, reports Marketing News. Senior vice president of corporate marketing and communications Ann...

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