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Feb

21st

Online ad spending is cost-effective, claims Adobe

Adobe Systems has announced it is to increase its spend on internet advertising as it aims to attract more clients. The move comes as the American firm, creator of picture editing software Photoshop, looks to reduce money spent on ‘traditional’ forms of advertising, reports Marketing News. Senior vice president of corporate marketing and communications Ann...

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Feb

13th

Consumers recall online ads better with radio on, study suggests

Recall of internet advertising is dramatically increased when combined with radio advertisements compared to online marketing used in isolation, a new study claims. According to research by the Radio Ad Effectiveness Lab (RAEL), consumers are four-and-a-half times more likely to recall one internet and one radio advert than two online ads together. Michael Orgera, member...

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Feb

7th

Niche Marketing – Time To Get Into a Niche!

The Internet has opened up great opportunities for niche marketing – provided you base it on strategic alliances. Dixon Jones explains how to make the most of the Web. The Internet has been one huge learning curve, and nobody could have foreseen the enormous impact it would have on all our lives in just such...

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Jan

7th

Hits and Impressions

Dixon Jones, managing director of Receptional Ltd and an expert in web site promotion and traffic tracking, explores the confused world of ‘hits’, ‘unique visits’ and ‘page impressions’. Anyone who has a web site will be interested in how many visitors it attracts. In fact the frequency of visitors may be the difference between success...

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Jan

5th

‘US online ad market set to reach $19.5bn’

Spending growth in America’s online advertising market is set to slow, according to a new study. Figures released by eMarketer suggest that in the next 12 months America will spend $19.5 billion.

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Jan

1st

Internet marketing don’t put all your eggs in one basket

Dixon Jones, managing director of internet marketing consultancy Receptional.com, considers the fickle nature of internet search and directory listings. Some businesses will inevitably have caught a heavy cold in the autumn, when one sunny day a major internet portal unceremoniously dropped a whole batch of search listings derived from one of its contracted content providers....

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Jun

4th

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