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Category: "Paid Search"



5 Hot Tips for Pay Per Click in 2015

Now we’re a month into 2015 it’s time to share a few of our essential PPC (Pay Per Click) tips to keep your campaigns successful in the months ahead. We have based these tips on our own experiences, and with the clients that we have been working with over the past year, all of whom...

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154 Tips From SES London, 2015

Justin Deaville, Lisa Bollins, Zoe-Lee Skelton and Liang Chen spent the day at the SES London Conference. Here are 154 of the best tips and tactics we heard from both days: Day 1 10th February 2015 How the “internet of things” (IOT) will impact (all) commerce by Shawn Burns, Senior Vice President, Schneider Electric 1. The internet...

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Google Shopping Feed: Are you Ready for the Christmas Peak?

Google Shopping was originally known as Product Listing Ads (PLAs). This previous version of Google Shopping allowed you to advertise products on Google’s Search Results Pages (SERPs), but instead of just normal text ads, you were able to include actual pictures of your products too! A few months ago, Google decided to upgrade PLA to...

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Posted by 0 Comments Paid Search


Got Pay Per Click Sitelinks? You might be missing a trick

Sitelinks have been around for years and are avidly used by PPC advertisers to enhance their ads. If you don’t know what sitelinks are, here’s a picture that represents where they sit within a paid ad: As you can see, they are the little blue, hyperlinked pieces of text that link through to specific pages...

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5 Tips for the Best Father’s Day PPC Campaign

With Father’s Day fast approaching us on June 15th it’s the perfect time to ensure your Pay Per Click (PPC) advertising account is finely tuned and ready to make the most of the occasion.  Regardless of whether your website is e-commerce based or not, as long as your products or services are potentially appealing as...

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8 Effective Ways to Use Remarketing Lists for Search Ads

You have probably noticed the ads that ‘stalk’ you around the web, encouraging you to book that holiday, or buy those shoes that you looked at last week. But what exactly are these ads, and how can your business use them to encourage people back to your site. What is remarketing / retargeting? This “stalking”...

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4 Tips to Boost Your Pay Per Click Activity This Mother’s Day

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is essential that you prepare your...

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AdWords Review Extensions Helped CTR Soar By 66%!

The Adwords ‘Review Extension’ is one of Google’s latest ad extensions to roll off the production line. Having been available in Beta since June 2013, it is now openly available to all advertisers under the ‘Ad Extensions’ tab in your Adwords interface. Despite its now universal availability, it’s an extension that, apart from my own...

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How Receptional Used Call Tracking to Reduce a Client’s CPC by 72%

Could call tracking help you?       At Receptional we regularly come across new clients who are not using call tracking.  Usually this is because they are unaware of its existence or fail to see how its implementation could help their business. This case study outlines the benefits of call tracking to help you...

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10 Tips to Kick-Start Your PPC in 2014

Looking for some hints and tips to give your PPC (pay-per-click) campaigns a jump start in the New Year? Well, look no further! Having reviewed many PPC accounts in the last three months, it is all too clear that many accounts haven’t really changed that much or evolved in the past year or so. Whilst...

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