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Category: "Paid Search"

Mar

17th

4 Tips to Boost Your Pay Per Click Activity This Mother’s Day

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is essential that you prepare your...

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Feb

7th

AdWords Review Extensions Helped CTR Soar By 66%!

The Adwords ‘Review Extension’ is one of Google’s latest ad extensions to roll off the production line. Having been available in Beta since June 2013, it is now openly available to all advertisers under the ‘Ad Extensions’ tab in your Adwords interface. Despite its now universal availability, it’s an extension that, apart from my own...

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Jan

16th

How Receptional Used Call Tracking to Reduce a Client’s CPC by 72%

Could call tracking help you?       At Receptional we regularly come across new clients who are not using call tracking.  Usually this is because they are unaware of its existence or fail to see how its implementation could help their business. This case study outlines the benefits of call tracking to help you...

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Dec

19th

10 Tips to Kick-Start Your PPC in 2014

Looking for some hints and tips to give your PPC (pay-per-click) campaigns a jump start in the New Year? Well, look no further! Having reviewed many PPC accounts in the last three months, it is all too clear that many accounts haven’t really changed that much or evolved in the past year or so. Whilst...

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Dec

6th

5 Monthly Money-Saving Workouts to give your Pay Per Click Account

‘The key is not the will to win… everybody has that. It is the will to prepare to win that is important’. This and many other nauseating clichés are emblazoned around my local gym. However keeping yourself in shape is important, as is keeping your PPC activity in good order. That gym card in your...

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Posted by 0 Comments Paid Search
Nov

27th

Christmas Pay Per Click Checklist: 5 Quick Wins!

With December approaching many of you may be starting your Christmas shopping, or if you’re super organised, maybe you’ve already wrapped your last gift! It’s quite easy to put Christmas off until the last minute and then make a quick dash to the shops for last minute buys. However, when it comes to your PPC...

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Nov

21st

The Complete Guide to AdWords Ad Extensions [Free]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them. AdWords ad extensions will help you boost CTR (click-through rates) by up to...

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Oct

31st

How Receptional Used Call Tracking To Reduce One Client’s Cost Per Call By 72%

At Receptional we regularly come across new clients who are not using call tracking.  Usually this is because they are unaware of its existence or fail to see how its implementation could help their business. This case study outlines the benefits of call tracking to help you decide whether it’s right for your business. We...

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Aug

14th

Increase Your AdWords CTR In Under Ten Minutes! [Part 1]

Are your click-through rates (CTRs) stuck in a rut? Have you created and tested ad copy over and over until you’re blue in the face and are still struggling to reach that elusive next level? Wondering how you can improve your ad CTR without changing your ad copy? Then you may wish to consider adding...

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Jul

5th

Fight off your Adwords PPC competitors with Google’s Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content with stopping there as they’ve...

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