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Category: "Paid Search"

Oct

31st

How Receptional Used Call Tracking To Reduce One Client’s Cost Per Call By 72%

At Receptional we regularly come across new clients who are not using call tracking.  Usually this is because they are unaware of its existence or fail to see how its implementation could help their business. This case study outlines the benefits of call tracking to help you decide whether it’s right for your business. We...

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Aug

14th

Increase Your AdWords CTR In Under Ten Minutes! [Part 1]

Are your click-through rates (CTRs) stuck in a rut? Have you created and tested ad copy over and over until you’re blue in the face and are still struggling to reach that elusive next level? Wondering how you can improve your ad CTR without changing your ad copy? Then you may wish to consider adding...

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Jul

5th

Fight off your Adwords PPC competitors with Google’s Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content with stopping there as they’ve...

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Jul

1st

Upgraded AdWords sitelinks – a PPC dream, an SEO nightmare

Back in February 2012, Google made changes to their ad sitelink functionality meaning that other text within your ads could be used in sitelinks to make them more prominent than the standard set of traditional sitelinks- examples shown below. February 2012 Upgraded Sitelinks: Traditional Sitelinks: Google’s rationale behind this is that more precise and detailed...

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Jul

1st

They’re at it again! Changes to the Google Keyword Tool revealed

Google Adwords stalwart the ‘Keyword Tool’ has just recently been treated to a massive re-vamp. The trusty tool we’ve grown accustomed to has been transformed into one far more user friendly and efficient. However this change has gone largely unnoticed by the PPC community despite the huge overhaul. Once upon a time, in order to...

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Posted by 0 Comments Paid Search
Jun

7th

Why you should incorporate broader brand marketing into PPC campaigns

Landing at university my peers and I were doe-eyed and salivating at the prospect of working in the marketing industry. Surely (we thought) it’s all about coming up with amazing ideas, being flown from client to client by helicopter with lavish lunches courtesy company expenses to seal the deal, isn’t it……….isn’t it?! Recent successful big...

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Posted by 0 Comments Paid Search
May

23rd

Adwords Enhanced Campaigns: The Pros and Cons

Google introduced ‘enhanced campaigns’ in February this year in what has been the biggest change to Adwords in recent history. Adwords Account managers like myself have until the end of June to upgrade their client’s account to this new system before all campaigns will be automatically upgraded in July. Opinions over this upgrade are divided....

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Mar

20th

Enhanced Campaigns – One step forward and two steps back?

Enhanced campaigns are now upon us, with advertisers having the opportunity to opt-in to the new format, before a forced roll-out occurs in June 2013. The announcement has been met with mixed feelings, depending largely on the advertiser, the sector that they operate in, and how their user base is accessing and engaging with their...

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Apr

16th

Finding The Right Google AdWords Partner

I spent a large part of last week looking at the competitive marketplace with regards to potential PPC suppliers, and it really does surprise me how many companies and individuals claim to be PPC Gurus, so I thought I would share some of my thoughts with those looking to source a PPC agency. There is...

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Aug

16th

How to Pass Your Google AdWords Fundamental and Advanced Search Exams

After successfully completing the AdWords Fundamental and the Advanced Search exam, I thought I would share my experiences. Passing your AdWords exams is all part of making you a certified AdWords professional, and the knowledge gained is fundamental to maintain successful Paid Search campaigns. The qualifications will earn you a level of trust with your...

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