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Category: "Paid Search"



How to Pass Your Google AdWords Fundamental and Advanced Search Exams

After successfully completing the AdWords Fundamental and the Advanced Search exam, I thought I would share my experiences. Passing your AdWords exams is all part of making you a certified AdWords professional, and the knowledge gained is fundamental to maintain successful Paid Search campaigns. The qualifications will earn you a level of trust with your...

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PPC Account Re-Structure

"Having used Google Adwords profitably for a number of years, our account had grown considerably and managing our campaigns was becoming increasingly difficult. We approached Receptional to review the structure of our account with a view to improving the management of our adspend and increasing our ROI. Within no time, Receptional had a produced a...

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