Contact Us | About Us
Talk to us: 01525 715520

Category: "SEO"

Jun

12th

Exploring the new Google ‘My Business’

Google today has launched a brand new function known as Google ‘My Business’. While a bit of a shock for some logging in, we absolutely love the new functions and business centre and to save you some time, we have explored it for you. You access My Business by logging into Google via your business...

› Read more
May

15th

[eBook Download] An In-depth Guide To SEO Accessibility

Here at Receptional we love creating inspiring digital marketing campaigns for our clients. But before we start doing the exciting stuff, however, we make sure our clients’ websites are technically sound and can be accessed via Google’s search results. Otherwise all our hard work might be in vain. When we’re checking a site’s SEO performance,...

› Read more
Posted by 0 Comments SEO
May

9th

Without a Mobile Strategy, You Don’t have a Strategy

Mobile, Mobile, Mobile… everyone owns a mobile device – or two – and I can guarantee that the vast majority of you reading this article will be doing so via a tablet or a smartphone. Those of us who own a mobile device and those of us who use a mobile device to connect to...

› Read more
Posted by 0 Comments SEO
Apr

8th

7 Essential Tips for Optimising a Webpage (in 2014)

Recently, Google changed the layout of its search listings and our clients have been asking us what this means for SEO. So, here, with a little help from the Mad Hatter, is Receptional’s up-to-date guide to optimising your webpages.* If you’re familiar with Lewis Carroll’s 1865 novel, Alice’s Adventures in Wonderland, you’ll know that: The Mad...

› Read more
Posted by 0 Comments SEO
Feb

27th

14 Essential Tips for a Profitable Ecommerce Website

According to a 2013 report by the ONS (Office for National Statistics): “72% of UK adults bought goods or services online” With more and more shoppers turning to online stores, businesses around the world now rely on their websites to bring in a large chunk of their total revenue. I’m not going to try to...

› Read more
Posted by 0 Comments Ecommerce, SEO
Feb

19th

Three Easy Steps to Replacing Your Lost Keyword Data

Over the summer of 2013, Google adopted secure search for most of its search results. SEO consultants lost their keyword data, organic keywords disappeared from Google Analytics, most search queries now show up as ‘not provided’. More recently, in December 2013, Google improved the quality of the keyword data it provides in Webmaster Tools. Which...

› Read more
Posted by 0 Comments SEO
Jan

6th

Receptional’s Digital Marketing Tips For 2014

Hello and and a big Happy New Year! I hope you’ve had a great start to 2014. Here at Receptional HQ, we want to make sure your digital performance is at its very best for 2014. In this 4-minute video, we’ve put together our top tips for social media, content marketing, SEO (Search Engine Optimization), PPC...

› Read more
Nov

6th

Is your website relevant?

This is the third and final part of the SEO audit checklist series. In my previous two articles, I compiled an SEO checklist for accessibility and an SEO website usability guide. In this article, I will talk about how to optomise your website in terms of relevancy. What is relevancy? Google and other major search...

› Read more
Posted by 0 Comments SEO
Oct

21st

Copy That Ranks Well Or Copy That’s Compelling? Why Not Both?

Back in the early days of the internet, around the late 1990s – the time that Receptional was founded – some clever marketers noticed that changing the keywords they used on their web pages affected the rankings and the amount of traffic they received from the search engines. And lo, SEO copywriting was born. Yet,...

› Read more
Oct

18th

How the Google Zoo Has Forever Changed SEO Copywriting

As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible.  According to most, proper optimization of a page involved things like writing for keyword density ratios, including keyphrases in every file name, every page name and every tag… at least once. The common...

› Read more