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Category: "SEO"

Apr

8th

7 Essential Tips for Optimising a Webpage (in 2014)

Recently, Google changed the layout of its search listings and our clients have been asking us what this means for SEO. So, here, with a little help from the Mad Hatter, is Receptional’s up-to-date guide to optimising your webpages.* If you’re familiar with Lewis Carroll’s 1865 novel, Alice’s Adventures in Wonderland, you’ll know that: The Mad...

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Posted by 0 Comments SEO
Feb

27th

14 Essential Tips for a Profitable Ecommerce Website

According to a 2013 report by the ONS (Office for National Statistics): “72% of UK adults bought goods or services online” With more and more shoppers turning to online stores, businesses around the world now rely on their websites to bring in a large chunk of their total revenue. I’m not going to try to...

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Posted by 0 Comments Ecommerce, SEO
Feb

19th

Three Easy Steps to Replacing Your Lost Keyword Data

Over the summer of 2013, Google adopted secure search for most of its search results. SEO consultants lost their keyword data, organic keywords disappeared from Google Analytics, most search queries now show up as ‘not provided’. More recently, in December 2013, Google improved the quality of the keyword data it provides in Webmaster Tools. Which...

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Posted by 0 Comments SEO
Jan

6th

Receptional’s Digital Marketing Tips For 2014

Hello and and a big Happy New Year! I hope you’ve had a great start to 2014. Here at Receptional HQ, we want to make sure your digital performance is at its very best for 2014. In this 4-minute video, we’ve put together our top tips for social media, content marketing, SEO (Search Engine Optimization), PPC...

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Nov

6th

Is your website relevant?

This is the third and final part of the SEO audit checklist series. In my previous two articles, I compiled an SEO checklist for accessibility and an SEO website usability guide. In this article, I will talk about how to optomise your website in terms of relevancy. What is relevancy? Google and other major search...

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Posted by 0 Comments SEO
Oct

21st

Copy That Ranks Well Or Copy That’s Compelling? Why Not Both?

Back in the early days of the internet, around the late 1990s – the time that Receptional was founded – some clever marketers noticed that changing the keywords they used on their web pages affected the rankings and the amount of traffic they received from the search engines. And lo, SEO copywriting was born. Yet,...

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Oct

18th

How the Google Zoo Has Forever Changed SEO Copywriting

As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible.  According to most, proper optimization of a page involved things like writing for keyword density ratios, including keyphrases in every file name, every page name and every tag… at least once. The common...

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Oct

2nd

Duplicate Content: The Technical Issue Killing Your Website

Don’t you just hate it when you arrive at a party to find someone else wearing the exact same outfit as you! Funnily enough, Google isn’t too keen on similarities either, especially duplicate content. Duplicate content is often created without us really knowing that we’ve done it. That’s because the majority of web developers and...

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Posted by 0 Comments SEO
Aug

21st

SEO Checklist for website usability

In my previous article I provided a 24-point SEO checklist to improve your website’s accessibility. Today, I’ll be looking at website usability. I want to help you create the best possible experience for your visitors (as well as improve your search rankings). Why is usability important? For your potential customer Your website tells a story. It represents...

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Posted by 2 Comments SEO
Aug

7th

What are the different keyword types?

Successful SEO starts with keyword research. Fail to research and it’s likely your online marketing’s headed for failure too. It helps to have a clear sense of what you’re looking for. So, here’s some advice on how to find the most suitable – and profitable – keywords for your business. As we know, a keyword...

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Posted by 1 Comment SEO