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Category: "Social Media"

Aug

29th

7 Important Social Media Analytics Tools for Online Retailers

Retailers: if you’re not using social media as a marketing avenue, you’re missing out. In recent years, social media has become both a source of retail inspiration and a catalyst for driving sales and website traffic. Many ecommerce sites are reporting “higher conversion rates” from customers referred by social networks. Whilst chasing sales shouldn’t be...

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Jun

25th

7 Twitter Tips Guaranteed to Grow your Following and Influence

Building a voice and persona on Twitter is one of the best ways to engage with industry influencers, meet new customers, get traffic back to your website and bridge the gap between your brand and the people who work within it. But remember – being active on Twitter isn’t a follower growth contest!  Becoming popular...

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Jun

12th

Exploring the new Google ‘My Business’

Google today has launched a brand new function known as Google ‘My Business’. While a bit of a shock for some logging in, we absolutely love the new functions and business centre and to save you some time, we have explored it for you. You access My Business by logging into Google via your business...

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Mar

10th

3 Deadly Mistakes Almost Everyone Makes When Tweeting

How many times have you said one of the following about social media?  “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something compelling and meaningful in 140 characters....

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Jan

30th

Advanced Search Operators: How to Mine Twitter for Valuable Business Leads

Twitter can be a great way of investigating your market – and finding new leads for your business. Launched in 2006, Twitter now has more than 230 million users. And those users post about 500 million Tweets every day. That’s a lot of information. In January 2014 Twitter announced that it is planning to add new ways...

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Jan

6th

Receptional’s Digital Marketing Tips For 2014

Hello and and a big Happy New Year! I hope you’ve had a great start to 2014. Here at Receptional HQ, we want to make sure your digital performance is at its very best for 2014. In this 4-minute video, we’ve put together our top tips for social media, content marketing, SEO (Search Engine Optimization), PPC...

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Oct

30th

How Pinteresting: A Guide

How Pinteresting! How to win at Pinterest & measure your success Pinterest is a user-generated, image focused, ‘notice board’ style social network. The aim of the network is to build content around specific keywords, phrases and trends. It’s very popular with ladies, especially those who enjoy food, photography, art, inspirational quotes, and shopping, crafting and...

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Oct

30th

Google+ Vanity URL: How to Grab Yours in 7 easy Steps

You can’t have missed the buzz about Google+ URLs finally becoming customizable. Here’s some overly excited Tweets about the update – you might spot an anxious Tweet from me: Don’t worry folks, I got my URL about 3 seconds after my Tweet – turns out my phone had no signal. Doh! This is an exciting...

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Oct

24th

The Best Social Media Monitoring Tools For Your Budget

We all know monitoring your social media campaigns is essential to their success, but where do you start? Tools are indispensable assets for helping you monitor your social activity. Knowing what you want to monitor first will help you chose the right tool. Select the best for your budget When choosing a social media tool,...

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Oct

23rd

#AskBG: British Gas’ social media failure – 13 of the best Tweets

On 17th October 2013, British Gas, the UK’s largest gas supplier announced prices rises of 10.4% for gas and 8.4% for electricity. Later the same afternoon, the firm’s customer service director Bert Pijls agreed to run a question and answer session on the @BritishGas Twitter account. The plan backfired when Twitter users hijacked the #AskBG...

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