Usability

Guest Post by David Henzel Learn how to use site acceleration to convert more people and make more money!

A program called MACDefender has been gaining victims as more and more Apple users download it.

Google tests a new feature that shows the approximate number of words next to certain search results. The word count is usually displayed for articles, but only for a small number of results.

Wikipedia recently launched their annual appeal for donations. This involves the familiar "A personal appeal from Wikipedia founder, Jimmy Wales" banner being shown some of the time at the top of the articles on the site.

Google have rebranded their Site Overlay, renamed to In-Play Analytics. This report helps the user visualise how visitors navigate on your website.

Dear Usability People, I am a HiPPO. I have a website that I'm really proud of because it looks awesome and people tell me it's great. Unfortunately my website isn't selling as many things as I would like and so I am emailing you to request your consultancy.

We deal with a lot of eCommerce sites but it is surprising how many eCommerce sites are not making the most of the traffic they receive and are missing out on sales as a result.

A common misconception of usability testing is that big tests mean big results.

Key benefits Improved Conversion Rates and Return on Investment (ROI) Fully optimised web pages developed to encourage sales Make decisions b

Google's vice president of product management for advertising, Susan Wojcicki, said behavioural targeting is not something that organisation has participated in, for a variety of reasons.

It's always been a good idea to display company contact information on your website, because users like to know that they are dealing with a genuine, reputable company.