Why In-House Training for SEO / PPC?
Increasingly, companies are keen to take their internet marketing in-house - either partially or as a whole - as the internet becomes an increasingly dominant channel to market. This can be advantageous in many respects; primarily, it serves to be more cost-effective in the medium-to long-term for many businesses. However, there is often difficulty sourcing suitably qualified personnel; experienced SEO and/or PPC professionals are a rare commodity, and therefore the in-house training of existing employees or the development of a new recruit or team provides a viable way forward.
Advantages of In-House Internet Marketing Training
- A dedicated permanent in-house internet marketing knowledge-base
- Easier integration into the wider marketing mix
- A cost-effective alternative to outsourced SEM
- Online competitor advantage
Whatever a client's internet marketing training requirements the Receptional team will always endeavour to deliver, tailoring workshops to each client's needs. Our 'classroom' approach uses your own website as the basis for structuring the training format, utilising hands-on exercises in order to engender full involvement and deeper understanding. This is backed up by comprehensive training documentation and support (via telephone and email) for an agreed period following training. 'Refresher' sessions can also be offered which ensures that any new internet marketing developments and/or techniques are incorporated as part of your ongoing strategy.
Whether it's an SEO training course, a PPC training course, or training for any of the other SEM disciplines, Receptional's structured in-house training can ensure a full-time in-house resource which will help to give your business a competitive advantage.
Receptional is among the longest established internet marketing companies in the UK, with vast experience in multiple market sectors. We have consistently achieved results for clients, whether small-medium or large blue-chip clients, and have done this by providing ethical services aimed at sustainable online success. Therefore, we make an obvious partner for businesses wanting to develop in-house internet marketing resource; we can be trusted to achieve the desired results, in the right way.
What to Do Next?
- Read more information regarding our SEO training courses
- See more detail about Receptional's PPC training
- Find out more about our Usability training