Receptional's Approach to In-house PPC Training
Like all Receptional's training courses, our PPC workshops are individually tailored to ensure we provide the most effective coaching to your in-house team. We will, where possible, endeavour to use your actual PPC campaign/s in order to maximise relevance.
Typical key areas for inclusion include:
- Campaign research: identifying which terms have the greatest PPC potential and are best suited your budget; often niche term analysis is of great benefit
- Campaign structure: ensure your PPC campaign is conducive to ease of management
- Ad copy: ensure your adverts have impact and engender a good clickthrough rate
- Search engine differentiation: guidance regarding the key differences between the major PPC engines
- Ongoing campaign assessment: how to measure the campaign's effectiveness, identify which amendments are needed, apply testing, etc and so work towards maximizing your ROI
Tailored PPC training documentation is provided to back up the workshops. These detail all the areas addressed during the training and also provide a FAQ's section.
Refresher PPC training is available also; this ensures that your in-house skill-set keeps abreast of any changes within the PPC market
What to Do Next?
If you would like to discuss our PPC Training services or any other aspects of your website, please contact one of our internet marketing consultants now on 01525 715520 or via our online enquiry form.