Enterprise Web Analytics

What is web analytics?

Web analytics is the process of collecting and interpreting information about visitors to your website. While many websites have access to very basic statistics about website usage, more advanced tracking systems can provide a wide variety of crucial information about visitors and online marketing campaigns, such as how your visitors navigate your site, tracking of sales and other conversions, what your most cost effective traffic sources are, or which pay per click keywords provide the best return on investment.

What web analytics can do for you

All websites can benefit from more comprehensive information about their website traffic. Detailed statistics enable websites to make informed decisions about site usability, and the effectiveness of search engine optimisation and online marketing campaigns.

For sites conducting online marketing campaigns, Receptional's Live web analytics can provide instant information on the effectiveness of each campaign. For example, a site advertising using Google's Adwords system can get an instant report on the cost per conversion of each keyword and pay per click listing. This information is invaluable in making accurate and informed decisions about online marketing.

How do Receptional analyse web traffic?

We have identified a number of key areas needed for accurate and profitable web analytics. Our system ensures unique visitors are counted accurately, the sources of traffic identified and the activity of visitors once they reach your site monitored and analysed. While instant live reports are available online 24 hours a day, many clients also request that our experienced internet marketing consultants write periodic reports interpreting their statistics to provide in-depth information on site activity, and offering invaluable recommendations on how to improve usability, traffic levels, conversion rates and online marketing in general.

Whilst we offer a comprehensive website tracking analysis system, we are also able to interpret other sources of visitor statistics, including server log files and other data collection methods such as telephone call logging. Our experience of interpreting site statistics means we can extract useful information from almost any source of data.

Why use Receptional?

We have been analysing website usage and visitor statistics since 1999, and can provide both an accurate and comprehensive method of collecting visitor information, and expert consultants who can interpret this information to help you get the most from your online presence.

What to Do Next

For more information on our web analytics services, or to learn how we can help you understand and improve your website's performance please contact us via an online enquiry or by telephone - 01525 715520 (UK).