AI-referred traffic converts up to 3x better than paid media
Google presents 10 blue links. AI gives a handful of recommendations. Fewer brands get mentioned. But the brands that do win big. The rest are nowhere.
Six iGaming brands make up 60% of AI recommendations.
We analysed 50 iGaming operators across ChatGPT, Claude, Gemini and Perplexity. Six dominate. The rest appear rarely, if at all. [Read the research →]
You may have brilliant Google rankings. But when a player asks AI where to play this weekend, you’re not in the picture. You’re losing players. And you don’t know it.
When someone asks ChatGPT which operator to try this weekend, we make sure your brand is in the answer. You brief us once. We handle everything from there.
Remote gambling duty is rising. AI-referred traffic converts up to 3x better than paid media, at no cost per click.
Our content team gets your brand featured in newspapers, industry review sites and Reddit, the places AI learns from. That's what gets you recommended.
We write and structure your content so your brand appears in AI answers accurately and consistently.
Monthly. AI visibility scores, referred traffic, conversions and competitive positioning. Clear, simple, actionable.
Three months ago, West Virginia Lottery had zero AI visibility. Now they receive thousands of AI-referred visits every month, across ChatGPT, Google’s AI Overviews and rich snippets.
Most operators are still testing, stumbling and spending to find what works. We’ve done that. We know what works.
25+ years in iGaming. 35+ clients. 15 regulated markets.
We move fast because we’ve done the groundwork. You’ll have an action plan within days.
In 30 minutes, we can show you how AI sees your brand today, which competitors are ahead, and your action plan for the next 90 days.
