Case Study – Our Work With Kambi

Case Study – Our Work With Kambi

by Justin Deaville
Managing Director

30 May 2024

Our Work With Kambi

We partnered with Kambi to increase the number of high quality leads and registrations and enhance awareness for the festival of sportsbook event through paid media activity.

The Client

Kambi is the leading B2B sports betting platform provider of premium sports betting technology and services to the regulated global betting and gaming.  

We’ve been working together since the beginning of 2023, providing a strategic full funnel approach across a variety of paid media platforms. 

The Challenge

We were asked to support in delivering high-quality leads who would ultimately sign up to attend the event. A full-funnel approach across each platform was vital to achieving Kambi’s goal of increasing registrations as well increasing awareness and consideration for the Festival of Sportsbook.

What We Did

The Receptional team increased registrations to Kambi’s Festival of Sportsbook in 2023 by using the full marketing funnel and 5 different platforms: 

  • Stackadapt 
  • Facebook 
  • LinkedIn 
  • Google

Awareness: We drove awareness of the event by showcasing to users why they should register for the festival through compelling video and engaging content. As well as providing previews of what to expect at the festival. 

Consideration:  As the users were aware of the event, we nurtured them through the funnel into the consideration stage by advertising key aspects of the event – speakers, key information, schedule of the event, etc. 

Conversion: As users were now engaged with the purpose of the event and the different speakers who would be attending, we were able to run further targeted activity to turn users into conversions through engaging content. 

We also collaborated with the Kambi’s marketing team to create compelling ad copy and assets. This, along with the use of effective bidding strategies helped us achieve exceptional results. 

The Results

Our collaboration has shown notable results, including a 20%+ increase in registrations for their Festival of Sportsbook in 2023, thanks to our part with paid media efforts. 

Testimonial from Kambi

What does Keely Brooks, Senior Brand Marketing Manager, have to say about working with us?

“Working with Receptional has been an absolute pleasure. Not only are the team incredibly friendly and approachable, but their depth of knowledge in their respective fields is impressive. Something that stands out is the seamless communication; there are multiple channels available, making collaboration easy and engaging. Their strategic approach has consistently delivered tangible outcomes and I’m excited to continue working together towards future achievements!”

If you’re in the sports and iGaming space and want to see how we can help you in your growth journey, get in touch! Even if it’s for a casual coffee, we’re always keen to hear from friends in the industry. 

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