Case Study – Our Work With UKAS

Our Work With UKAS

At Receptional, we diversified UKAS’ approach to Paid Media to offer full-funnel exposure throughout a long and complex path to purchase.

The Client

The United Kingdom Accreditation Service (UKAS) is the national accreditation body recognised by the UK government, responsible for assessing and accrediting organisations that provide certification, testing, inspection, and calibration services against internationally recognised standards. We have been working together since 2021 providing a strategic full-funnel approach across paid media and SEO activities.

The Challenge

We were asked to support in delivering high-quality leads on the website for achieving UKAS’ goal of increasing registrations for accreditation and training signups, as well as increasing awareness for their new training courses.

What We Did

Our strategy included:

• Search, Display, and Video-Based Activity: Enhanced search conversion rates.
• Social Channels Engagement: Utilized platforms like LinkedIn to reach a broader audience.
• SEO activity: Enhanced organic search conversion and reduced dependency on paid traffic.
• Advanced Measurement Solutions: Provided in-depth reporting, including offline revenue attribution within their CRM.

The Results Year on Year

• 11.5% increase in clicks
• 124% increase in conversions
• 100% increase in conversion rate
• 90% increase in revenue

Testimonial from UKAS

What does Rowan Cammarano, Head of Marketing & Communications at UKAS, have to say about working with us?

“Receptional feels like an extension of our marketing team at UKAS. Their dedication and guidance are invaluable. Trustworthy, experienced, and friendly!”

If you want to see how we can help you in your growth journey, get in touch! Even if it’s for a casual coffee, we’re always keen to hear from friends in the industry.