ChatGPT key content tells – How marketers know when you’re using AI

ChatGPT key content tells – How marketers know when you’re using AI  

As marketers, we’re all for using AI to make processes more efficient. When creating content, AI can be a great helping hand to inspire, ideate and provide structure.  

Whilst AI is an ever-evolving tool that we must embrace, there are some key tells that make it obvious when you’re using AI that could easily be avoided.  

At Receptional, we like to use a ‘centaur’ approach. That’s right – half human, half horse, or in this case – AI.  

Master how to use AI to assist you by cutting out these key content tells: 

• Overuse of colons in titles – As writers, we love punctuation, but sometimes AI can overload the colons. Pair it back, use alternatives or rephrase to keep your content fresh and ‘human’. 

• Capitalisation – Much like the colons, AI tools tend to capitalise all headings – even subheadings. Whilst this is often a style decision that can vary by brand, it’s something to bear in mind when utilising any tools. 

• American spelling – If you’re creating copy for an English brand, make sure you adjust all the default American-English spellings your AI tool will likely have given you, even if you’ve specified the style choice. 

• Too many emojis – Emoji-overload is very common for AI tools that are assisting with social posts. Pick the best ones in the most logical places. 

• Use of the same emojis in social posts – Rocket emojis, we see you. AI is notorious for using the same emojis again and again.  

• Repetitive use of language – AI tools seem to have a bank of words and use them on repeat. Phrases including words like ‘plethora’, ‘myriad’ and ‘landscape’ are some of the key culprits.  

• The same layout – Whilst AI is great for providing structure, it can overload the colons, bullet points and subheadings, using a similar layout for various pieces of content. Can you utilise these and make it more succinct, or vary how you’re structuring and writing, and possibly even add some character to the copy? 

AI can be a great assistant, speeding up processes and keeping you inspired. Many tools can help with research, consistency, and even sub-editing. But you should always remember to fact-check and keep that human element intact.  

Make it your own. Remember, AI is just your assistant. It writes in patterns that humans cannot. Break the patterns, step out of the mould and think outside the box. AI can help, but it’s you who puts the ‘intelligence’ in ‘artificial intelligence’.  

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