Five fresh insights to boost your nursery marketing

Five fresh insights to boost your nursery marketing   

You know your nursery inside out. But do you know what today’s parents are really looking for? We asked 421 UK parents about their nursery search. Here’s what we learned:  

 

1. Mums and dads feel differently  

Mums often feel more stressed about choosing a nursery than dads. Our study shows: 

• 35% of mums feel overwhelmed 

• Only 17% of dads feel the same way 

What you can do: 

• Give mums plenty of details to ease their worries 

• Show dads the exciting things their kids will learn 

2. Parents take their time choosing 

Picking a nursery isn’t a quick decision. Parents spend about 2.6 months looking around, some take even longer: 

• 27% of parents spend 4 months or more choosing 

What this means for you: 

• Keep in touch with parents over a long period 
• Share different kinds of info as they make up their minds 

3. Parents want the full picture 

These days, parents want to know everything about your nursery: 

• 59% want to know all about your services 
• 48% want clear info about prices

How to give parents what they want:

• Write in detail about how you teach and care for kids
• Be open about your prices, even if you can’t provide an exact figure – context helps.

4. Good and bad reviews both matter 

You might think only good reviews are important, but that’s not true: 

• 63% of parents trust nurseries more when they see both good and bad reviews 

What you can do: 

• Ask all parents for honest feedback 

• Reply politely to all reviews, even the not-so-good ones 

• Show how you’re always trying to get better 

5. Old-style adverts don’t work well 

Not many parents look at traditional adverts anymore: 

• Only 14% of parents use newspaper or magazine ads to find nurseries 

What works better: 

• 73% of parents ask their friends 

• 68% read online reviews 

• 45% look on Facebook 

This means you should focus on: 

• Getting happy parents to spread the word 

• Encouraging online reviews 

• Being active on social media 

 

Want to learn more? 

These tips are just the start. Our full report has lots more helpful info to make your nursery stand out.  

Download our free report now to get: 

• More detailed insights about what parents want 

• Easy-to-use tips to improve your marketing 

• Real examples of what works well 

Don’t miss out – get your free report today! 

Click here to download your free nursery marketing report

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