Google Ads Introduces New Consent Settings Tab in Data Manager

Google Ads Introduces New Consent Settings Tab in Data Manager  

Google Ads has recently introduced a new feature in Data Manager—a Consent Settings tab—that brings advertisers a step closer to compliant, user-centered data management. This new tool allows advertisers to manage user consent for website data and imported or uploaded data separately, enhancing transparency and control over how data is handled in advertising campaigns. Though this feature isn’t available to all accounts yet, its implications for advertisers across industries are significant. 

In today’s digital landscape, data privacy is a critical concern. With users becoming increasingly aware of how their data is being used and regulatory bodies tightening rules around data protection, having more granular control over user consent is essential. The new Consent Settings tab allows marketers to ensure that user data collected from their websites and uploaded data—such as from email lists or CRM platforms—are treated differently based on user consent preferences. 

This separation enables more precise consent management, aligning with the growing need for transparency and control in data handling. Breaches of privacy laws can result in severe penalties, and this tool helps advertisers stay compliant with evolving data protection regulations such as GDPR, while still optimising their advertising strategies. 

Beyond compliance, the ability to manage consent more effectively could also improve trust between brands and their audiences. As users expect more control over their personal information, the new Consent Settings tab provides the transparency needed to maintain and build trust in a competitive marketplace. For advertisers, this feature offers both a compliance safeguard and a strategic advantage in managing user data responsibly. 

______________

If you found this interesting, be sure to read our other blogs here.

Alternatively, fill out the form below to sign up for our newsletter to you get our trends and updates newsletter delivered straight to your inbox every month.