by Sophie Williams
Paid Media Account Director
1 August 2024
Conversations around Google and shifting towards a cookieless world has been on the horizon for several years with multiple push backs from Google due to the significant change this rollout would have of Companies and Marketing.
That said, in the news on July 22nd, Google announced that they are reversing course and will not phase out third-party cookies in Chrome as they had previously planned. However, they are now opting for a new approach that gives users more control.
Across the industry, this update marks a significant shift in Google’s Privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future across their client portfolio.
Looking into the numbers of the recent tests of Privacy Sandbox technologies, it showed promising results, according to Google:
This move suggests that Google is trying to balance privacy concerns with the needs of the ad industry and its own business model.
Despite this announcement, Google is yet to provide a specific timeline for this new launch, however, hopefully there will be no further delays to the roll out.
Keep your eyes peeled and we will keep you posted along the way. If you need support, please contact us here.
Get our news, insights & advice delivered to your inbox
Why only 14% of marketers use AI daily (and how to join them)
What’s the difference between marketers who get real value from AI and those who merely have the tools? We’ve spoken to over 250 marketing leaders and uncovered a clear pattern: the most successful teams aren’t doing anything revolutionary – they’ve simply mastered the art of making AI part of their daily workflow. Here’s what we learned about bridging the gap between having AI tools and using them effectively.
Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! Here's January's edition of The Power Ranking's.
Kalshi set to disrupt betting landscape ahead of Super Bowl LIX
Kalshi is shaking up the US betting landscape ahead of Super Bowl LIX, offering nationwide prediction markets beyond traditional sportsbooks. With creative bets on game outcomes, halftime performances, and ad appearances, Kalshi is redefining engagement. As the industry evolves, operators must adapt or risk being left behind.
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.