Google update causes global SEO tool outages

Google update causes global SEO tool outages


by Zoe Billins
Senior Marketing Executive

4 February 2025

Google update causes global SEO tool outages

Staying ahead in the world of SEO means keeping a close eye on Google’s algorithm changes and platform updates. Recently, a Google update caused widespread outages across major SEO tools, leaving digital marketers scrambling for data. If you’ve noticed disruptions in your tracking software, you’re not alone.

Here’s what happened, why it matters, and how to navigate these challenges while ensuring your SEO strategy remains strong.

What happened?

Multiple leading SEO tools, including Semrush, Ahrefs, and Moz, experienced data retrieval issues due to an unexpected Google update. This change affected how these platforms collect and display search data, leading to missing rankings, broken reports, and inaccurate keyword tracking.

Google has not officially confirmed the specifics of this update, but many experts suspect changes in how Google structures search data have interfered with third-party tracking software.

For SEO professionals, this means that key insights may be temporarily unavailable or inaccurate, making campaign adjustments more difficult.

How to adapt during SEO tool disruptions

While third-party tools are essential for SEO success, marketers should take proactive steps to mitigate disruptions. Here’s what you can do:

  • Use Google’s Native Tools – Google Search Console and Google Analytics remain unaffected and can provide direct insights into search performance.
  • Monitor Traffic Trends – Instead of relying solely on ranking fluctuations, track organic traffic changes to spot potential issues.
  • Diversify SEO Data Sources – Use multiple SEO tools (if available) to cross-check performance data and identify trends.
  • Stay Updated – Follow industry news and updates from Google to understand when disruptions may be resolved.

This latest Google update highlights the challenges of relying on third-party SEO tools. While these platforms are invaluable, they are also vulnerable to changes outside of their control. Marketers must remain agile, leveraging multiple data sources and adjusting strategies when necessary.

As we wait for more clarity on this issue, staying informed and focusing on long-term SEO best practices will be key to continued success.

Looking for expert guidance on navigating SEO challenges? Get in touch with our team to ensure your digital strategy remains ahead of the curve.

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