by Molly Belcher
PR Specialist
3 May 2023
Brighton SEO, the world’s largest search marketing conference returned to the Brighton Centre last week (19th – 21st April 2023). Thousands of marketers attended to watch leaders in search, content, and influencer marketing take to the stage.
The conference kicked off on Wednesday 19th April with the PR fringe – a jam-packed day where industry professionals share their digital PR knowledge and tips & tricks!
The main conference returned on Thursday and Friday – with a range of interesting talks including popular topics such as equality in the workplace, tips when working from home, and the link between ADHD & SEO.
After attending the conference from Wednesday to Friday, I thought that it would be useful to share my ‘top 10’ learnings from the event with my fellow PRs and marketers!
4 questions to ask as a successful manager
How to manage, motivate, and inspire a digital PR team even if you work remotely – Mary Hickey
Three lessons for becoming a successful manager
How to manage, motivate, and inspire a digital PR team even if you work remotely – Mary Hickey
You only need to know more than your client to offer them value. Even if it’s in just a single topic.
From newbie to client whisperer – Karim Adib
Ideas aren’t fuelled by creativity, ideas are fuelled by consumption.
Explore the critical role of consumption in fuelling ideas – Mark Rofe
The 30,30,3 rule
Using the 30, 30, 3 rule for reactive coverage success – Clara Kelly
Nearly 40% of Gen Zs prefer searching using TikTok and Instagram over Google
TikTok’s impact on search & the power of the creator economy – Sophie Warner
Top tips to ensure a safe WFH environment:
The 10 most common mistakes when working from home – Jo Blood
If you broke down everything that could impact performance and then you improved every little thing by 1%, when you clump it all together, you’re going to get quite a significant increase in performance
The 3 pillars of high-performance teams – Alex Wright
As an employer, make sure that you are aligning digital marketing with equality.
Aligning digital marketing with equality – Azeem Ahmed
The office is the people, not the building.
Don’t be a lazy leader – you’re responsible for your employees and team. People want to be part of something bigger.
How to rethink the traditional SEO workplace to promote team well-being and productivity – Tom Vaughton
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