Matt Loughlin, Author at Receptional Ltd

Matt Loughlin

Matt Loughlin

Head of Paid Search

Matthew joined Receptional in 2008 and has worked on hundreds of paid search campaigns. He has worked on large-scale clients (spends exceeding £100k monthly) in markets such as travel, retail, finance and gaming. Matthew is a member of the Chartered Institute of Marketing. He is AdWords, Analytics and Bing Ads Certified. Outside of work Matthew enjoys travelling, cooking and music.

October 15, 2018

What’s New in PPC?

Our resident expert and head of PPC, Matt Loughlin, tells us what’s new in PPC. From Google AdWords to Google […]

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March 17, 2015

How Retailers Can Skyrocket Sales With Google Ad Customizers

Ad Customizers were released in quarter 4 of 2014. Despite them being around for a few months now, they are […]

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June 9, 2014

5 Tips for the Best Father's Day PPC Campaign

With Father’s Day fast approaching us on June 15th it’s the perfect time to ensure your Pay Per Click (PPC) […]

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February 7, 2014

AdWords Review Extensions Helped CTR Soar By 66%!

The Adwords ‘Review Extension’ is one of Google’s latest ad extensions to roll off the production line. Having been available […]

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August 14, 2013

Increase Your AdWords CTR In Under Ten Minutes! [Part 1]

Are your click-through rates (CTRs) stuck in a rut? Have you created and tested ad copy over and over until […]

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July 5, 2013

Fight off your Adwords PPC competitors with Google's Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen […]

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May 30, 2013

Six Common Discrepancies between AdWords Clicks & Analytics Visits

This is a topic of much frustration for many people. I wrote a post on this some years ago, which […]

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October 13, 2011

Collecting Leads with LinkedIn Ads

LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads. The feature, which is […]

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February 9, 2010

Google Search Partners Performance- Looking at the overlooked!

When setting up a new campaign within AdWords we are faced with several options as to where we would like […]

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July 22, 2009

Google Adwords Conversion Tracking Vs Analytics Conversion Tracking

It is not uncommon for clients to ask us what the difference is between these and why there is a […]

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